On Sunday, 40,000 runners are expected to take part in this year's Blue Cross Broad Street Run.
But this year, those thousands of runners -- and the fans that line Philadelphia's thoroughfare to watch them -- will show support for the victims of last month's bombings at the Boston Marathon. They'll do so by wearing "From Philly to Boston with Love" stickers that will be handed out before the race.
The stickers, which are heart-shaped, will be worn over their hearts.
“Boston is a great American city, and its people showed tremendous courage on the day of the Boston Marathon," said Mayor Michael Nutter. "Bostonians have come together to help one another, and Philadelphia admires their strength.
"We’ve created ‘From Philly to Boston with Love’ to express our support for Boston, a city that has a distinctive culture, a passion for sports and a profound historical significance in the American story - like Philadelphia.”
In addition to wearing stickers, area residents have been encouraged to make a donation to The One Fund Boston, an organization founded by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino to help victims of the bombings. The Flyers donated to The One Fun Boston on the night they hosted the Bruins for the two teams' final meeting of 2013.
The "From Philly to Boston with Love" initiative is accessible online, too. Philadelphians at home on race day -- or at the Broad Street Run with smart phones -- can interact on Twitter with the hashtag #philly2boston. The heart-shaped logo can be downloaded on the Run's Facebook Page.