ESPN Darren Rovell reports on a rather interesting move coming out of Texas this morning as the Dallas Cowboys are including playoff tickets in the ticket packages sent to season ticket holders.
Along with all the preseason and regular-season tickets, there's a sheet of playoff tickets, including a ticket for the NFC Championship Game, a game the team hasn't played in since the 1995 season.
The hilarious optimism aside, the article explains that the move does make some business sense in terms of operating costs if the team were to actually make the playoffs.
All Romos aside, the fans seem to see the move exactly for what it is: false hope.
"It's a bold move and gives season-ticket holders a tangible asset that they can look at all season long and gives them hope and something to look forward to," said Jimmy Siegendorf, a Cowboys fan who happens to also be the owner of Florida-based ticket brokerage Premium Seats USA, which specializes in NFL ticket and tailgate packages. "On the flip side, it could result in salt in the wound if the team falls short of its goals once again."
Salt, baby. Salt.
Perhaps the people who work in the Cowboys ticketing office forgot about Shady McCoy.