Why is there a giant Eagles helmet floating in the Schuylkill River?

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Why is there a giant Eagles helmet floating in the Schuylkill River?
August 29, 2014, 5:30 pm
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As far as things floating in the Schuylkill River go, a giant inflatible Eagles helmet is a welcome sight.

But why? Probably just some more unique marketing from the Eagles. We already liked the awesome wrapper they put on a SEPTA train and guess a giant floating helmet can appeal to a few thousand people at the Made in America Festival this weekend along the parkway.

And yes, we had to look up how to spell "Schuylkill." Every. Single. Time.