The 2013 Super Bowl Commercials: These Weren't Cheap

The 2013 Super Bowl Commercials: These Weren't Cheap

Some of them you liked. Some of them you disliked. Some of them you "got." Some of them you didn't "get."

But all of them cost $4 million per 30 seconds of air time ... plus their respective budgets.

Selected ads below.

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Leon Sandcastle Is the New Jesus Shuttlesworth

Malik Rose loved it, but couldn't say the same for that God/Ram/Farmers ad.

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Red M&M Finally Explains What Meatloaf Never Would

Meatloaf claims the lyrics are unambiguous, but that he knew they would cause an issue. I'm not getting into it, just give me the red M&M crying and hugging something. I'm easy that way.

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Oreos, and Is That the Library from the Breakfast Club?

It has to be right? Look at it. As stuff got more and more out of hand I thought for sure Paul Gleason was coming in at the end. Where were I miss you, Paul Gleason.

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When Not-Sex Doesn't Appeal: Congratulations GoDaddy

These two didn't include the tease of nudity, and they're the best two commercials GoDaddy has ever done. Give me something else -- like Bar Raefeli and this guy. Guy killed it. Way to go, guy.

See also: YourBigIdea.co

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Hey Amy Poehler Being All Amy Poehler

I remain unconvinced the Cloud isn't the fore-bearer to the Matrix. You think that's air you're breathing?

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Who Authorized the Budget for This?

And this. And to a lesser degree this.

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Budweiser Is Trying, But Will You Do the Same?

Golden Wheat, Lime, Platinum and now Black Crown. The price point remains key. At some point, you're either buying cheap beer or your spending a little more for something better. And if you're spending a little more for something better -- unless Bud has come up with a game-changer -- you're not buying their product. That said, I'm a beer snob.

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Stevie Wonder Gets His Revenge for Your Jokes about His House

You could say their love of football blinded them. "That''ll do." "Right."

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Two Things I'll Never Get Tired Of

A Clydesdale on Super Bowl Sunday ... and "Landslide."

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There Are Always Animals

And this year featured two separate ads with wolves: Old Spice wolves | Cars.com wolves.

The Doritos goat wasn't bad either, but it underwhelmed compared to their past efforts.

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Eat Great Even Late ... in Life

There was a brief period of my life (Oct. 2011) where I only stopped playing Batman: Arkham City long enough to make it Taco Bell by 11:59 p.m. Two beef baja chalupas, a hardshell taco and an order of nachos and cheese. Consequently, I will never reach the age of those depicted in the ad above.

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Samsung, as the expensive, postmodern alternative to Apple

Paul Rudd, Seth Rogen and LeBron James are all aware that they're in a Super Bowl ad as they're brainstorming ideas for a Super Bowl ad that they're aware they're in as they're in it.

At two two minutes,  this one -- assuming the link at the top was correct, and not counting the cash to Rudd, Rogen and Bron -- set Samsung back $16 million.

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And I think that's the best place to leave it, because other than introducing a new product -- a la Budweiser -- that's a lot of money for what seems an unclear benefit.

Admittedly, I have no background whatsoever in advertising. I just know that a nacho-cheese-chip producer is out $8 million, and it had no impact on how much I do or do not want a Dorito.

Your bests and worsts?

College hoops wrap: Penn State steamrolled by No. 21 Purdue

College hoops wrap: Penn State steamrolled by No. 21 Purdue

Villanova headlined Philly college basketball action today with a 78-68 win over Providence, led by Josh Hart and Kris Jenkins (see full recap). The win is dampened with the news that Phil Booth is increasingly unlikely to return this season as he still deals with knee discomfort (see story).

Here's a snapshot from the rest of area hoops today.

Penn State steamrolled by No. 21 Purdue
WEST LAFAYETTE, Ind. -- The way it played this week, No. 21 Purdue is acting like a team that is determined to be in the race for the Big Ten championship all the way to the end of the regular season.

Caleb Swanigan had 19 points and 12 rebounds, Purdue built an 18-point halftime lead and coasted to a 77-52 victory over Penn State on Saturday, four days after shooting 60.4 percent in a 91-68 victory against Illinois.

Against Penn State, the Boilermakers (16-4, 5-2) got 13 points from freshman guard Carsen Edwards and 10 each from Dakota Mathias and Vince Edwards.

"I would just say we were coming out ready to play," said Vince Edwards, who added seven rebounds and three assists. "Our goal is to win the Big Ten. Our focus is to take care of business."

Josh Reaves led Penn State (11-9, 3-4) with 12 points. The Nittany Lions made only 20 of 64 field goal attempts (31.3 percent) and were outrebounded 39-30. Purdue shot 56.6 percent (30 of 53) (see full recap).

Drexel drops road game at CAA-leading UNC Wilmington
WILMINGTON, N.C. -- Devontae Cacok scored 12 points and set a Colonial Athletic Association record with 24 rebounds, helping UNC Wilmington stay perfect in conference with an 87-74 win over Drexel on Saturday.

Cacok, whose previous career-high rebounding was 16, broke the school record (21) and conference record (22) late in the second half as the Seahawks cruised to their ninth straight home win, tying the best mark in program history.

UNC Wilmington (19-2, 8-0) led 53-51 with 15:01 left before four players combined to rattle off 12 straight points. Cacok capped the run with one of his 11 offensive rebounds and a dunk to give the Seahawks a 65-51 lead with 11:23 remaining.

UNC Wilmington is off to its best start ever and has won 24 of its last 26 conference games, including 12 straight. Chris Flemmings led the Seahawks with 17 points.

Sammy Mojica had 15 points and Rodney Williams added 14 for Drexel (7-13, 1-6), which has lost seven of eight (see full recap).

Delaware swept in season series with Towson
NEWARK, Del. -- Mike Morsell and Arnaud William Adala Moto pulled down a dozen boards as Towson won its fourth straight and a season sweep of Delaware with a 75-58 win on Saturday afternoon.

The Tigers are fresh off a win over Hofstra that saw them erase a 16-point first-half deficit, and momentum carried over when they built a 17-point lead at halftime.

Alex Thomas and John Davis added 13 and 12 points, respectively, but Towson saw its streak of three-straight games shooting better than 50 percent end. The Tigers hit 26 of 55 shots from the floor (47.3 percent), including 6 of 15 from deep.

Delaware snapped a six-game losing streak Thursday with a win over Northeastern. Ryan Daly scored 21 points for Delaware and became the first freshman in school history to post six 20-plus efforts in a season. He reached double-digits for the 12th time in 13 games (see full recap).