If 'Hockey is Ours,' Is Nike Part of 'Us?'

If 'Hockey is Ours,' Is Nike Part of 'Us?'

Launched on Dec. 19 to coincide with IIHF World Junior Championship, Nike's "Hockey is Ours" ad features prominent pros like Alex Ovechkin, P.K. Subban and Steven Stamkos voicing their displeasure with the ongoing NHL lockout.

The upshot of the ad is that hockey can't be taken away from us by Gary Bettman or the owners or anyone else, because we'll play with frozen hamburger patties and twigs and whatever we have to to keep the game alive.

The commercial has received favorable reviews from CBS Sports, AdWeek, Yahoo! and SportsGrid.

But when Nike tells us that "hockey is ours," who are "we," and is Nike even included in that conversation?

If you visit Nike's Canadian site, the "Hockey is Ours" ad is the first thing on the home page. Visit the Nike's U.S. site, and you won't find it anywhere (you'll need to open these in separate browsers to avoid getting re-directed). This alone really isn't the point, even if 23 of the NHL's 30 teams exist outside Canada and in the U.S.

Visit Nike.ca and Nike.com, and try purchasing a single piece of hockey gear.

Even visit the Nike Hockey twitter account that keeps tweeting the hashtag #HockeyIsOurs. You still won't find anything.

That's because Nike doesn't sell hockey equipment. It hasn't since it divested itself of Bauer in 2008, following resistance to its product.

Look at Ovechkin's own example. He signed what his agent called a "long-term" deal with Nike in 2011 to support "all of the products that Nike makes — apparel, footwear, performance apparel, casual wear, accessories and other elements of the Nike family of products. So he will be wearing their performance product when he’s playing and practicing, when he’s training and in his lifestyle.”

And because Nike doesn't make hockey equipment, Ovechkin, at the same time, signed a six-year agreement with the Nike's former subsidiary, Bauer, for all his hockey needs — sticks, gloves, skates, etc. The things you actually need to play hockey, short of patties, twigs and thick socks.

Nike's Jordan brand ran similar commercials during both the 1998-99 NBA lockout and the 2011 NBA lockout, seeking to capitalize on disgusted fan sentiment. But, at least in that case, the company could sell you a pair of high-tops.

When it comes to the NHL, Nike will market that hockey is yours, and then hope you hit the ice in a hyper-warm undershirt and a pair of cross-trainers.

Nike stopped marketing hockey products because it wasn't a successful business venture. Marketing the idea of hockey, on the other hand, that is a successful business venture.

Speedy WR Bryce Treggs getting reps with Eagles' starters, could debut soon

Speedy WR Bryce Treggs getting reps with Eagles' starters, could debut soon

Speedy Eagles receiver Bryce Treggs, who hasn’t yet been active for a game, could be soon.

Treggs said after practice Thursday he got more reps with the first-team offense this week than he has all year.

“Way more,” Treggs said. “I feel like they’re comfortable with me now, where they don’t have to tell me what to do. I know the plays and I know where to be.”

Does that mean Treggs will make his NFL debut against the Vikings Sunday? Not necessarily. But it does mean he’s at least on the Eagles’ radar.

Treggs began his rookie preseason with Chip Kelly and the 49ers but didn’t play during the preseason because of a preexisting knee injury.

When the 49ers released him as part of final cuts, the Eagles claimed him. He was cleared medically last month and has been gradually learning the Eagles’ offense since. He’s been on the 53-man roster all year but inactive for all five games.

Treggs has 4.31 speed and ranked eighth in NCAA Division I last year with 21.2 yards per catch as a senior at Cal.

Treggs potentially could give the Eagles something they’ve lacked all year: a deep threat.

The Eagles have connected on just eight pass plays of 25 yards or more this year, and only five NFL teams have fewer.

Jordan Matthews has four of those, and running back Darren Sproles has two, which leaves just two for the rest of the Eagles’ other wideouts — one for Nelson Agholor, one for Dorial Green-Beckham and none for Josh Huff.

The Eagles have been using Green-Beckham more and more each week — he played a season-high 42 snaps in the loss to the Redskins Sunday.

Agholor has been a disappointment, with just 16 catches for 181 yards this year, no catches over 35 yards and no catches of 20 yards since opening day. In 18 NFL games, the former first-round pick has never had 65 yards in a game.

Treggs said he feels comfortable with both outside spots and the slot and has gotten practice reps at all three spots this week.

Eagles Injury Update: Bennie Logan (groin) misses second straight practice

Eagles Injury Update: Bennie Logan (groin) misses second straight practice

Every injured Eagles player returned on Thursday except for one.

Defensive tackle Bennie Logan (left groin strain) missed practice for the second straight day on Thursday and it doesn't seem likely he'll be able to play on Sunday against the Vikings.

If Logan can't play on Sunday, backup Beau Allen will get the start.

"Bennie was playing well [against Washington]," defensive coordinator Jim Schwartz said on Thursday. "He was one of the few guys in this game that was playing well. You know, it will be more reps for guys like Beau [DT Beau Allen], and maybe even a little bit more for a guy like Fletch [DT Fletcher Cox]. We'd like to rotate those guys as much [as we can], but sometimes you're not able to. And then a guy like Destiny [DT Destiny Vaeao], who has been a part-time player and made a couple plays, but also he's given up a couple. He needs to be more consistent. We've also used some defensive ends inside the rush on third down. That helps alleviate a little bit."

While Logan was still out, several other key Eagles returned to practice after missing Wednesday: Jason Kelce (foot), Ron Brooks (calf) and Marcus Smith (groin). Brooks was the only limited participant in Thursday's practice.

Kelce missed Wednesday's practice because he got a cortisone shot on Monday.

Furthermore, several Eagles who were limited on Wednesday -- Jordan Matthews (knee), Allen Barbre (ankle), Mychal Kendricks (ribs) -- were full participants on Thursday.