If 'Hockey is Ours,' Is Nike Part of 'Us?'

If 'Hockey is Ours,' Is Nike Part of 'Us?'

Launched on Dec. 19 to coincide with IIHF World Junior Championship, Nike's "Hockey is Ours" ad features prominent pros like Alex Ovechkin, P.K. Subban and Steven Stamkos voicing their displeasure with the ongoing NHL lockout.

The upshot of the ad is that hockey can't be taken away from us by Gary Bettman or the owners or anyone else, because we'll play with frozen hamburger patties and twigs and whatever we have to to keep the game alive.

The commercial has received favorable reviews from CBS Sports, AdWeek, Yahoo! and SportsGrid.

But when Nike tells us that "hockey is ours," who are "we," and is Nike even included in that conversation?

If you visit Nike's Canadian site, the "Hockey is Ours" ad is the first thing on the home page. Visit the Nike's U.S. site, and you won't find it anywhere (you'll need to open these in separate browsers to avoid getting re-directed). This alone really isn't the point, even if 23 of the NHL's 30 teams exist outside Canada and in the U.S.

Visit Nike.ca and Nike.com, and try purchasing a single piece of hockey gear.

Even visit the Nike Hockey twitter account that keeps tweeting the hashtag #HockeyIsOurs. You still won't find anything.

That's because Nike doesn't sell hockey equipment. It hasn't since it divested itself of Bauer in 2008, following resistance to its product.

Look at Ovechkin's own example. He signed what his agent called a "long-term" deal with Nike in 2011 to support "all of the products that Nike makes — apparel, footwear, performance apparel, casual wear, accessories and other elements of the Nike family of products. So he will be wearing their performance product when he’s playing and practicing, when he’s training and in his lifestyle.”

And because Nike doesn't make hockey equipment, Ovechkin, at the same time, signed a six-year agreement with the Nike's former subsidiary, Bauer, for all his hockey needs — sticks, gloves, skates, etc. The things you actually need to play hockey, short of patties, twigs and thick socks.

Nike's Jordan brand ran similar commercials during both the 1998-99 NBA lockout and the 2011 NBA lockout, seeking to capitalize on disgusted fan sentiment. But, at least in that case, the company could sell you a pair of high-tops.

When it comes to the NHL, Nike will market that hockey is yours, and then hope you hit the ice in a hyper-warm undershirt and a pair of cross-trainers.

Nike stopped marketing hockey products because it wasn't a successful business venture. Marketing the idea of hockey, on the other hand, that is a successful business venture.

NFL Playoffs: Matt Ryan, Falcons dismantle Packers to reach Super Bowl LI

NFL Playoffs: Matt Ryan, Falcons dismantle Packers to reach Super Bowl LI

The Atlanta Falcons are headed to their second Super Bowl appearance in franchise history after routing the Green Bay Packers 44-21 in the NFC championship game.

Matt Ryan threw for four touchdowns, including a 73-yard catch-and-run for a highlight-reel score by star receiver Julio Jones. The defense played just as crucial a role in containing quarterback Aaron Rodgers and the Packers' offense.

Rodgers had 287 yards with three touchdown passes and an interception. But the Falcons got to Rodgers with pressure and forced two Green Bay turnovers. Rodgers was outplayed by Ryan, who even ran for a 14-yard touchdown.

Atlanta will play either New England or Pittsburgh in the Super Bowl on Feb. 5 in Houston.

The only other time that Atlanta made the Super Bowl was in the 1998 season. The Falcons lost 34-19 to the Denver Broncos.

The Packers fell in the NFC title game for the second time in three seasons.

2017 NBA draft prospect watch: Jonathan Isaac has a banner week

2017 NBA draft prospect watch: Jonathan Isaac has a banner week

Two of the country's top prospects faced off in the Pac 12 this week while a top 10 forward saw his season come to a premature close. However, we begin this week with the breakout performance by Jonathan Isaac.

Jonathan Isaac, forward, Florida St. (6-11/205)
Isaac's potential had everyone in the basketball world's curiosity. Now his play on the court has their attention. The Seminoles hosted No. 15 Notre Dame, which had yet to lose in ACC play before the Wednesday game. 

The freshman forward dominated in the 83-80 win. He had 23 points on 7 for 9 shooting from the field. He made both his threes, all seven of his free throws and also had one assist. His other stats were also otherworldly. He picked up 10 rebounds and had seven(!) blocks, including one on a late Notre Dame shot to get back into the game after he'd put the Seminoles ahead with a three. All this was in just 25 minutes

He followed it up with a similar game against Louisville. In 28 minutes, he had 16 points on 4 for 7 shooting, making one three and, again, all seven free throws. Add in two assists and two blocks to aid in the 73-68 win. Isaac has shown himself to be an athletic freak, a potential stretch-four at the next level and one with tremendous defensive potential, displayed with his nine blocks this week.

OG Anunoby, forward, Indiana (6-8/235)
Anunoby has had an uneven season, but he, at the very least, showed flashes of the ability that make him a top player for this year's draft class. However, a knee injury suffered on Wednesday finished off Anunoby's season, forcing him to undergo surgery that will keep him off the court for the rest of Indiana's schedule.

This may knock him out of the 2017 draft entirely. As a freshman last year, his NCAA Tournament performance was enough to make him a lottery pick in an even weaker draft field than the upcoming one. He chose to remain in school and it isn't farfetched to believe he will return to Indiana for his junior year to get more seasoning, a better draft field and another year of education.

Lonzo Ball, guard, UCLA (6-6/190)
There are going to be quite a few marquee matchups in the Pac 12. One of the first this year came in the form of UCLA-Arizona in Los Angeles on Saturday. The No. 3 Bruins lost, 96-85, but that had nothing to do with Ball's standout performance (more on the Wildcats below). He pushed the ball in transition, drove to the hole with ease and made 4 of 8 threes with his quirky shot. 

He had 24 points on 10-for-15 shooting and had eight assists, six rebounds, two steals and a block. When you watch Ball score so naturally, it's easy to forget his potential as a point guard, but then he whips up beautiful assists as he did many times on Saturday. The freshman has everything you want in a point guard.

Lauri Markkanen, forward, Arizona (7-0/225)
The No. 14 Wildcats picked up their biggest win of the year, moving to 7-0 in conference play. As you can expect, Markkanen had a big game to push Arizona past UCLA. He had 18 points on 6 for 10 shooting, was 3 for 3 from three and made three free throws, all which grabbing seven boards. Like Isaac, he is a tantalizing talent as a stretch-four, hanging out around the perimeter and spotting up for threes well.

He now has 16 made threes in his last four games and has averaged over seven boards in that stretch. He's not unbelievably thin like many fours his age. The freshman really can battle down low and get his shot, and he justifies his prospect status on a game-by-game basis with his ability.

Markelle Fultz, guard, Washington (6-4/195)
Washington lost on Saturday, moving to 9-10 and 2-5 in conference. But it's worth talking about Fultz's standout Wednesday night. The freshman willed his team back from 17-points down with a 37-point performance en route to an 85-83 OT win over Colorado. In 43 minutes, he was 13 for 24 from the field and 11 for 15 from the free throw line.

Don't think he's just a scorer, though. He had eight assists, five rebounds, three steals and three blocks, doing it all for the Huskies as he usually does. The freshman sensation was 0 for 2 from three, but he is normally efficient from beyond the arc. He alone is the reason to watch the under .500 Huskies.

While the 9-10 Huskies are unlikely to make a late run towards March Madness, the strong Pac 12 should provide many marquee matchups for Fultz. He faces off vs. a stout Arizona team next Sunday afternoon. Six days later, the long awaited matchup between Fultz and Ball up in Seattle goes down with presumably many scouts in attendance.

Quick Hits

Malik Monk, guard, Kentucky (6-4/185)
Twenty-seven points on 9 for 14 shooting, 4 for 7 from three, 5 for 6 on free throws, three rebounds, one assist, two steals and four turnovers in an 85-69 win over No. 24 South Carolina.

Josh Jackson, guard/forward, Kansas (6-8/203)
Fifteen points on 6 for 14 shooting, 2 for 5 from three, 1 for 3 on free throws, five rebounds, two assists, four steals and six turnovers in a 79-67 win over Texas.

Jayson Tatum, forward, Duke (6-8/204)
Fourteen points on 4 for 9 shooting, 1 for 4 from three, 5 for 6 on free throws, three rebounds, one assist, three turnovers and five fouls in a 70-58 win over Miami.