Giroux not the same after Laviolette's label

Giroux not the same after Laviolette's label

Lunch Break: Fixing the Flyers

October 15, 2013, 10:30 am
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In six games this season, Flyers captain Claude Giroux has recorded one assist and a minus-3 rating. (USA Today Images)

Claude Giroux hasn’t been the same, and why do you think that is?

The money? No. Giroux is still playing out the final year of a three-year, $11.25-million deal. His eight-year, $66.2-million extension doesn’t kick in until next season.

The captaincy? No. Giroux has taken the honor very seriously, and has embraced his role as the face of a franchise.

It’s “The Label.” Don’t remember?

Immediately after the Flyers disposed of their cross-state rival Penguins in six games in the first round of the 2012 playoffs, Giroux went from rising superstar to the king of the NHL mountain. His former coach, Peter Laviolette, rolled out one of those medieval catapults at his postgame press conference and launched Giroux into a hockey stratosphere that has included The Great One and a select few who have been compared to Wayne Gretzky ever since.

“When the best player in the world comes up to you and tells you, ‘I don’t know who you plan on starting tonight, but I want that first shift.’ That says everything you need to know about Claude Giroux right there,” Laviolette said at the time.

As he stepped off the stage, Laviolette should have grabbed that pail of red paint used to touch up the goalposts and applied a big, fat bulls-eye onto Giroux’s chest. “The best player in the world” line raised eyebrows and dropped jaws everywhere from Western Pennsylvania to the coastline of British Columbia. It may have come across as a compliment from a head coach to his most-gifted player, but Laviolette’s bold proclamation unloaded a monumental amount of pressure on the shoulders of the Flyers’ best player that simply wasn't needed.

“With that comment, Laviolette tried to move Giroux into the same zip code and neighborhood as Sidney Crosby and Alex Ovechkin,” Flyers analyst Al Morganti said. “As it turns out, Giroux is having trouble paying the higher taxes in terms of attention and tighter checking.”

Residency in that neighborhood can only be obtained by achievement, not inherited through opinion. Crosby, Ovechkin and Evgeni Malkin all have Hart Trophies with the distinction as the league’s most valuable player. Crosby and Malkin have hoisted Lord Stanley’s Cup. While Laviolette lauded Giroux, his words were also a slap in the face to those who had the necessary credentials -- especially from the much-hated group down the turnpike.

“In hindsight, he (Laviolette) shouldn’t have said it, but I can understand his heart was in the right place at the time,” said Flyers analyst Rick Tocchet, who lives in Pittsburgh and has heard plenty of feedback and reaction from Penguins fans.

If you think Giroux has been oblivious to the backlash, check his Twitter account, where fans in the other 29 cities have taken a virtual sledge hammer to his reputation in the wake of Laviolette’s words. It all has an impact and it was almost immediate.

Since Laviolette’s declaration, the Flyers were upset by New Jersey in the next round. After scoring 14 points against the Penguins, Giroux was held to just three by the defensive-minded Devils. He was invisible in Games 2 and 3 of that series –- both losses -- and was suspended for the series-clinching Game 5 defeat following a borderline hit to New Jersey’s Dainius Zubrus.

The NHL’s awards ceremony that summer in Las Vegas only intensified Giroux’s superstar spotlight. Malkin was awarded the Hart, and the Los Angeles Kings -- with former Flyers Mike Richards and Jeff Carter -- were recognized as Stanley Cup champions. But that evening, it was Giroux who claimed the league’s popularity contest when he graced the cover of EA Sports' NHL 13 video game by receiving the majority of the 26 million fan votes that were cast on NHL.com. Suddenly, Giroux was elevated further –- from the league’s best player to the shelves of Best Buy.

It’s been a rough 2013 for Giroux. The Flyers failed to reach the postseason in his first year as captain, and he admitted recently that the capital “C” on his left shoulder can’t be mistaken for confidence.

“The confidence is not there,” Giroux told CSNPhilly.com's Tim Panaccio last week. “I don’t think it’s the hand -– the confidence is just not there. ... It’s a beautiful game. You need to enjoy it. It feels like I’m not enjoying it right now.”

Confidence wasn’t lacking when he requested to take that opening shift on April 22, 2012 when he leveled Crosby and proceeded to score the game’s first goal. Since that day, and over time, it has been stripped away. Now it's up to Giroux to get it back.

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