Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Bill Bradshaw is seeing green, even if plenty of others can't see past the Green Wave.

The Big East has faced a firestorm of criticism since it announced on Tuesday the additions of Tulane and East Carolina to the conference. Those adds came one week after it lost Rutgers to the Big Ten and one day before it lost Louisville to the ACC.

But Bradshaw, Temple University's athletic director, seemed as confident as ever in a halftime interview with 1210 AM during Wednesday night's Temple-Buffalo basketball game. Rather than speak in generalities about the bright future ahead as the Big East continues to replace more recognizable programs with those of lesser prestige and name value, Bradshaw took a bold, honest approach. These quotes come courtesy Joey Cranney of the Temple News:

“If anyone’s confused and frustrated, just know one thing: It’s the color green,” Bradshaw said. “Think of the color green, and that answers all of your questions.”

“I think it’s going to be very lucrative, particularly with the markets being brought into the Big East, such as San Diego, Houston, Dallas, New Orleans, Tampa Bay, Orlando, and certainly Philadelphia,” Bradshaw said. “All those markets are going to mean more eyeballs, more exposure and hopefully more revenue.”

Bradshaw's open admission that his new conference is angling for a pay day points to an overlooked reality. The message seems to have permeated discussions about the BCS conferences, but stayed separate from the debates about the future of the Big East.

It's beyond time to recognize that realignment has absolutely nothing to do with athletics, traditions or rivalries. The only thing that matters is geography, insofar as it can be turned into money, a lot of it. Maryland and Rutgers don't scream "Big Ten," but those two programs provide that conference with TV markets in which it was not previously a presence.

So why not take that exercise, exploit it to its fullest extent, and recognize the new Big East?

As things currently stand, Big East football will be contested between these 13 schools in 2015: Temple, SMU, Navy, Houston, South Florida, Central Florida, San Diego State, UConn, Cincinnati, Memphis, Tulane, Boise State, East Carolina.

For reasons related to quality of competition and the implausibility of a West-Coast school joining a (by name) eastern entity, that assortment of schools has been relentlessly mocked by the conference's critics — of which there are plenty.

But here's that list retyped: Philadelphia (4), Dallas (5), Washington D.C. (8), Houston (10), Tampa Bay (13), Orlando (19), San Diego (28), Hartford (30), Cincinnati (34), Memphis (48), New Orleans (52), Greenville (99), Boise (112).

The numbers in the parentheses represent that city's place in Nielsen's list of the country's largest television markets. Boise and East Carolina do not extend immediately extend to major metropolitan areas, but do provide the conference a presence in two additional regions. Excluded from the list above are non-football members St. John's (New York, 1), Villanova (Philadelphia, 4), DePaul (Chicago, 3), Providence (53), Seton Hall (North Jersey/New York City, 1), Marquette (Milwaukee, 34) and Georgetown (Washington, D.C., 8), who will also factor into the negotiations. 

Here's what Big East commissioner Mike Aresco, formerly the executive vice president of programming at CBS Sports, is banking on: The markets mentioned above will provide the conference leverage as it negotiates its new TV deal. Better yet, those markets are the Big East's leverage. Realignment is a cash grab, and what the Big East has lost in traditional athletic prestige, its attempted to add in national scope.

You can criticize the conference as mid-major, and, according to the new BCS bowl format set to kick in in 2014, you would be right. You can mock it for being the new Conference USA, and, considering that nine of the 13 schools mentioned above came from C-USA, you would again be right.

But there's little denying these schools stand to make more money as a group in a makeshift Big East than they would in their former conferences — C-USA, MAC, MWC, Independent (Navy).

This is the only way to write it any clearer than Bradshaw said it Wednesday night: It's about money.

By no means do I aim to argue that the Big East is guaranteed success. It is very possible the conference will soon face the realization that having programs in and around major TV markets does not equate to a meaningful number of individual televisions in those markets.

But until Aresco comes back with a deal in hand, and until its clear just how much money each member school will receive, reserve judgment on the Big East. The jokes have been told and re-told, and the moral indignation has been tweeted and retweeted, and its all become played out.

The Big East has taken one hit after another over the last decade. It's lost 10 members since 2003 (assuming you count TCU, who left before it even arrived). It's lost seven to the ACC alone. It's proven as reactionary as could be in a time when programs, presidents and commissioners needed to be the most proactive. No one should weep for what's happened to the Big East.

But the conference is due at least some credit for having survived this long given all its losses, for somehow figuring out a way to expand beyond the number of teams it ever had at one time for football, for trying something inventive for the first time in a long time.

The Big East, very late in the proceedings, has staked itself a unique place in the conference landscape. It's lost its status as an automatic qualifier but positioned itself to potentially prove the best of the rest.

A few months from now, its last-ditch effort to expand its reach across the country could prove too little, too late. Then the criticisms will have proven valid. But if it succeeds, and if the Big East lands a lucrative TV contract, then it will have done so in the face of every argument about how sub-standard its additions have been.

For now, Bill Bradshaw is right, even if the majority of onlookers can't warm to the idea of adding programs they admittedly know little about.

Stay or Go Part 8: Ryan Mathews to Steven Means

Stay or Go Part 8: Ryan Mathews to Steven Means

In the eighth of our 12-part offseason series examining the future of the Eagles, Reuben Frank and Dave Zangaro give their opinions on who will be and who won't be on the roster in 2017. We go alphabetically — Part 8 is Mathews to Means.

Ryan Mathews
Cap hit: $5M

Roob: The Eagles have to get better, younger, faster, healthier, more durable and more reliable at running back. I love the way Mathews runs when he’s healthy. The guy runs hard and he runs physical and he runs aggressive. Then he always gets hurt. Mathews actually has the third-highest per-carry average among running backs in Eagles history, but they just can’t rely on him anymore. How can you count on a running back who misses significant time every year? Time to move on. Factor in the cap savings — $4 million if the Eagles release him — and it’s a no-brainer.

Verdict: GOES

Dave: The Eagles can save $4 million in cap room to cut the running back who needed serious neck surgery after his season was ended in the Giants game. Mathews played pretty well in his two seasons with the Eagles, but, as has been the case during his career, health was an issue. And now he’s 29 and will turn 30 early into next season. Time to move on. 

Verdict: GOES

Jordan Matthews
Cap hit: $1.57M

Roob: Matthews is going into Year 4 and I’d still like to see him make a jump and become a 1,200-yard type of receiver. Maybe it will happen with another year under his belt with Carson Wentz. Matthews has the 11th-most catches in NFL history by a player in his first three seasons — 225, or 75 per year — but his 2,673 yards are 50th most. Matthews is as hard a worker and as committed a player as you’ll see. He'll get the most out of his ability. I’d just like to see him take his game up one more level, and I think he will.

Verdict: STAYS

Dave: It’s a shame the Eagles don’t have any legitimate threats at their outside receiver positions, because if they did, so much of the burden wouldn’t fall on Matthews. No, he’s not a great receiver, but he’s a very good one who has been solid in his first three years in the league. In his first three seasons, Matthews has 225 catches for 2,673 yards and 19 touchdowns. There have been just 10 receivers in the league to put up those numbers or better: Antonio Brown, Julio Jones, Demaryius Thomas, Odell Beckham Jr., DeAndre Hopkins, Emmanuel Sanders, Doug Baldwin, Mike Evans, Randall Cobb and Brandon Marshall. Matthews isn’t going anywhere and it’s time to think about an extension. 

Verdict: STAYS

Alex McCalister
Cap hit: $557K

Roob: McCalister, a seventh-round defensive end, spent the year on injured reserve but considering the Eagles’ lack of pass-rush potency, he’ll definitely get a look this summer. McCalister had 17½ sacks at Florida, so he’s got that going for him. Still a long shot.

Verdict: GOES

Dave: This is tough because McCalister was a seventh-round draft pick who was placed on IR with a injury that didn’t appear to be serious. The last year was a redshirt season for the defensive end who has some pass-rush ability but needed to work on packing more muscle onto his frame. Haven’t seen enough to think he sticks. 

Verdict: GOES

Leodis McKelvin
Cap hit: $3.45M

Roob: The Eagles have to do better than McKelvin. He made a few plays, gave up a lot more, and as far as I’m concerned, the Eagles should hang onto Jalen Mills and get rid of all their other corners. Not to mention the $3.2 million in cap savings the Eagles would gain if McKelvin is released. See ya.

Verdict: GOES

Dave: The Eagles can save $3.2 million by cutting McKelvin, which will probably happen. If it doesn’t, it’ll be because the Eagles think his lingering hamstring issue played a big role in his play and because defensive coordinator Jim Schwartz goes to bat for him. Ultimately, I think McKelvin’s days in Philly are over. 

Verdict: GOES

Rodney McLeod
Cap hit: $5.6M

Roob: McLeod played really well most of the season, tailed off the last few weeks, and goes into next year a question mark because of that inconsistency. When he’s right, McLeod is a sure tackler, willing run supporter, big hitter and capable in coverage. But those last few weeks raised some eyebrows. There were times you just wondered what he was doing out there. If the Eagles can have the first-10-games McLeod for a full season, they’re fine. But he has to be consistent. He’ll be here through 2017 but after that is anybody’s guess. Another mixed year will likely spell the end here for McLeod.

Verdict: STAYS

Dave: There were a few plays that showed questionable effort from McLeod this season, which was shocking based on his past. He was an undrafted rookie who worked his way into the league and into a contract with the Eagles. This ended up being a pretty good signing; he had a nice season. He’s under contract through 2020 and the Eagles hope he hasn’t yet fulfilled his potential. He and Malcolm Jenkins should only get better after more time playing together. 

Verdict: STAYS

Steven Means
Cap hit: $690K

Roob: Means, a veteran journeyman defensive end, played only 36 snaps all year. He did pick up one sack against the Vikings, but as far as his future? Most likely, he won’t be back.

Verdict: GOES

Dave: Means did everything in his power last training camp to make the 2016 roster. He flashed every day and in the preseason games. But in 2016, he didn’t get to play very much and was clearly buried on the depth chart behind Connor Barwin, Brandon Graham, Vinny Curry and Marcus Smith. The Eagles need to upgrade at the defensive end spot, which might be bad news for Means if more bodies come in. But for now, he's a good depth piece. 

Verdict: STAYS

Temple names Keith Gaither wide receivers coach

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USA Today inage

Temple names Keith Gaither wide receivers coach

Temple head coach Geoff Collins on Monday added two new members to his coaching staff.

Keith Gaither will take over as the wide receivers’ coach and Kyle Lane is the new video coordinator. 

Gaither comes to Temple with 21 years of coaching experience. He spent last season as Army's wide receivers coach. Prior to that, he spent time with Tusculum College (1998-99), Thomasville City Schools (2000-04), Winston-Salem State (2005-08), Elon (2009-10) and Ball State (2010-14).

Gaither spent his collegiate career at Elon, where he was a four-year starter and voted all-region at defensive end before graduating in 1997. Collins originally had retained Frisman Jackson from the 2016 staff, but Jackson was hired by the Tennessee Titans. 

Lane is a Temple alum who spent time with Kansas during the 2016 season as its assistant video coordinator.