Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Bill Bradshaw is seeing green, even if plenty of others can't see past the Green Wave.

The Big East has faced a firestorm of criticism since it announced on Tuesday the additions of Tulane and East Carolina to the conference. Those adds came one week after it lost Rutgers to the Big Ten and one day before it lost Louisville to the ACC.

But Bradshaw, Temple University's athletic director, seemed as confident as ever in a halftime interview with 1210 AM during Wednesday night's Temple-Buffalo basketball game. Rather than speak in generalities about the bright future ahead as the Big East continues to replace more recognizable programs with those of lesser prestige and name value, Bradshaw took a bold, honest approach. These quotes come courtesy Joey Cranney of the Temple News:

“If anyone’s confused and frustrated, just know one thing: It’s the color green,” Bradshaw said. “Think of the color green, and that answers all of your questions.”

“I think it’s going to be very lucrative, particularly with the markets being brought into the Big East, such as San Diego, Houston, Dallas, New Orleans, Tampa Bay, Orlando, and certainly Philadelphia,” Bradshaw said. “All those markets are going to mean more eyeballs, more exposure and hopefully more revenue.”

Bradshaw's open admission that his new conference is angling for a pay day points to an overlooked reality. The message seems to have permeated discussions about the BCS conferences, but stayed separate from the debates about the future of the Big East.

It's beyond time to recognize that realignment has absolutely nothing to do with athletics, traditions or rivalries. The only thing that matters is geography, insofar as it can be turned into money, a lot of it. Maryland and Rutgers don't scream "Big Ten," but those two programs provide that conference with TV markets in which it was not previously a presence.

So why not take that exercise, exploit it to its fullest extent, and recognize the new Big East?

As things currently stand, Big East football will be contested between these 13 schools in 2015: Temple, SMU, Navy, Houston, South Florida, Central Florida, San Diego State, UConn, Cincinnati, Memphis, Tulane, Boise State, East Carolina.

For reasons related to quality of competition and the implausibility of a West-Coast school joining a (by name) eastern entity, that assortment of schools has been relentlessly mocked by the conference's critics — of which there are plenty.

But here's that list retyped: Philadelphia (4), Dallas (5), Washington D.C. (8), Houston (10), Tampa Bay (13), Orlando (19), San Diego (28), Hartford (30), Cincinnati (34), Memphis (48), New Orleans (52), Greenville (99), Boise (112).

The numbers in the parentheses represent that city's place in Nielsen's list of the country's largest television markets. Boise and East Carolina do not extend immediately extend to major metropolitan areas, but do provide the conference a presence in two additional regions. Excluded from the list above are non-football members St. John's (New York, 1), Villanova (Philadelphia, 4), DePaul (Chicago, 3), Providence (53), Seton Hall (North Jersey/New York City, 1), Marquette (Milwaukee, 34) and Georgetown (Washington, D.C., 8), who will also factor into the negotiations. 

Here's what Big East commissioner Mike Aresco, formerly the executive vice president of programming at CBS Sports, is banking on: The markets mentioned above will provide the conference leverage as it negotiates its new TV deal. Better yet, those markets are the Big East's leverage. Realignment is a cash grab, and what the Big East has lost in traditional athletic prestige, its attempted to add in national scope.

You can criticize the conference as mid-major, and, according to the new BCS bowl format set to kick in in 2014, you would be right. You can mock it for being the new Conference USA, and, considering that nine of the 13 schools mentioned above came from C-USA, you would again be right.

But there's little denying these schools stand to make more money as a group in a makeshift Big East than they would in their former conferences — C-USA, MAC, MWC, Independent (Navy).

This is the only way to write it any clearer than Bradshaw said it Wednesday night: It's about money.

By no means do I aim to argue that the Big East is guaranteed success. It is very possible the conference will soon face the realization that having programs in and around major TV markets does not equate to a meaningful number of individual televisions in those markets.

But until Aresco comes back with a deal in hand, and until its clear just how much money each member school will receive, reserve judgment on the Big East. The jokes have been told and re-told, and the moral indignation has been tweeted and retweeted, and its all become played out.

The Big East has taken one hit after another over the last decade. It's lost 10 members since 2003 (assuming you count TCU, who left before it even arrived). It's lost seven to the ACC alone. It's proven as reactionary as could be in a time when programs, presidents and commissioners needed to be the most proactive. No one should weep for what's happened to the Big East.

But the conference is due at least some credit for having survived this long given all its losses, for somehow figuring out a way to expand beyond the number of teams it ever had at one time for football, for trying something inventive for the first time in a long time.

The Big East, very late in the proceedings, has staked itself a unique place in the conference landscape. It's lost its status as an automatic qualifier but positioned itself to potentially prove the best of the rest.

A few months from now, its last-ditch effort to expand its reach across the country could prove too little, too late. Then the criticisms will have proven valid. But if it succeeds, and if the Big East lands a lucrative TV contract, then it will have done so in the face of every argument about how sub-standard its additions have been.

For now, Bill Bradshaw is right, even if the majority of onlookers can't warm to the idea of adding programs they admittedly know little about.

College football wrap: Auburn upsets No. 18 LSU with controversial finish

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College football wrap: Auburn upsets No. 18 LSU with controversial finish

AUBURN, Ala. -- Gus Malzahn was ready to try anything to get a win for his Auburn Tigers.

Malzahn relinquished offensive play-calling duties. Following his daughters' advice, he traded his usual game-day visor for a cap. And then, when the clock expired and LSU players were celebrating an apparent last-second win, the Auburn coach put all his faith in a ruling he couldn't control.

Daniel Carlson kicked six field goals and Auburn beat No. 18 LSU 18-13 on Saturday night after officials ruled Danny Etling's apparent last-gasp scoring pass came after time expired.

Malzahn said he knew there were only zeroes on the clock before the snap to Etling.

"I was pretty confident time had expired," Malzahn said. "It was just a matter of going to the booth and confirming it."

Etling rolled to his right and found D.J. Shark in the back of the end zone on a 15-yard pass, setting off a short-lived celebration by LSU players (see full recap).

Hornibrook proves he's ready in Badgers' win over Spartans
EAST LANSING, Mich. -- By the time Alex Hornibrook's first start was over, there wasn't much question about whether he could handle one of the toughest road tests in the Big Ten.

Hornibrook threw for 195 yards and a touchdown, and 11th-ranked Wisconsin turned its early-season showdown with No. 8 Michigan State into a rout, beating the Spartans 30-6 on Saturday.

"You've got to have respect for a guy whose first start is against a Michigan State defense," Wisconsin running back Corey Clement said.

"He's going to come out the next game and do even better. I think he's just getting his feet wet."

The freshman quarterback outplayed fifth-year senior Tyler O'Connor, his Michigan State counterpart. The Badgers (4-0, 1-0 Big Ten) were the better team in the first half and then outscored the Spartans 17-0 in the third quarter (see full recap).

No. 23 Rebels find their rhythm, beat No. 12 Georgia 45-14
OXFORD, Miss. -- Mississippi quarterback Chad Kelly faked the handoff and then took off running toward the end zone. A few seconds and 41 yards later, the quarterback had cruised through the middle of the Georgia defense and into the end zone untouched.

It was pretty much that easy for the Rebels all afternoon. Ole Miss finally built a lead it couldn't give away.

No. 23 Ole Miss rolled to a 45-14 victory over No. 12 Georgia on Saturday, building a 31-0 lead by halftime and a 45-0 advantage by midway through the fourth quarter.

Kelly threw for 282 yards and two touchdowns. Ole Miss (2-2, 1-1 Southeastern Conference) broke a 10-game losing streak in the series dating to 1996 (see full recap).

Dobbs rallies No. 14 Vols to 38-28 win over No. 19 Gators
KNOXVILLE, Tenn. -- This time, Tennessee delivered the comeback.

And in the process, the Volunteers took out 11 years' worth of frustration on Florida.

Joshua Dobbs accounted for five second-half touchdowns Saturday and No. 14 Tennessee erased a 21-point deficit to beat No. 19 Florida 38-28 and end their 11-game losing streak in the annual series.

"I didn't see anybody blink," Tennessee coach Butch Jones said. "Nobody flinched. They just kept playing."

This marks the first time Tennessee (4-0, 1-0 SEC) has beaten Florida (3-1, 1-1) since 2004. The Volunteers had lost to Florida by one point each of the last two years despite leading in the fourth quarter of both games (see full recap).

Best of MLB: Nationals clinch NL East with win over Pirates

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Best of MLB: Nationals clinch NL East with win over Pirates

PITTSBURGH -- The Washington Nationals clinched their third National League East title in five years, beating the Pittsburgh Pirates 6-1 Saturday night behind 5 1/3 scoreless innings from rookie reliever Reynaldo Lopez.

Stephen Drew's two-run single capped a three-run first inning for the Nationals, who return to the postseason after a one-year absence. Their win ensured a playoff berth, and they won the division about 20 minutes later when the second-place New York Mets lost to Philadelphia.

Lopez (4-3) came on to the start the bottom of the fourth inning with a 6-1 lead and allowed three hits while striking out five and walking one. He was removed a runner on first and one out in the ninth inning.

Marc Rzepczynski and Blake Treinen got one out each to end the game, and a pocket of Nationals' fans behind the visiting dugout cheered (see full recap).

Cardinals solve Wrigley again, crush Hammel, Cubs 10-4
CHICAGO -- The St. Louis Cardinals have a lot to accomplish if they want to return to Chicago in two weeks for a rematch of last year's NL Division Series. They would have to qualify for one of the wild-card spots, then win the single-elimination playoff game.

If they do, the Cardinals may be the one club that won't be fazed by Wrigley Field and the Cubs.

Yadier Molina drove in four runs, Stephen Piscotty homered and the Cardinals boosted their playoff hopes by getting to Jason Hammel early in a 10-4 rout of Chicago on Saturday.

Randal Grichuk added three RBIs and Jhonny Peralta had three hits and scored three runs for the Cardinals, who stopped a two-game skid and moved into a tie with San Francisco for the final NL wild-card spot pending the Giants' game at San Diego (see full recap).

Yanks shut out for 3rd straight game in 3-0 loss to Jays
TORONTO -- The New York Yankees' offense has disappeared, and their playoffs chances have pretty much vanished, too.

Jose Bautista hit a three-run homer off Tyler Clippard in the eighth inning, and the Toronto Blue Jays beat the Yankees 3-0 Saturday.

New York has been shut out in three straight games for the first time July 27-28, 1975.

"Whatever we're doing right now, it's not working," first baseman Mark Teixeira said. "We just seem to have lost it the last few days."

The Yankees have lost 10 of 13 following a seven-game winning streak and dropped 4 1/2 games back for the AL's second wild card with eight games left. They likely will miss the playoffs for the third time in four years (see full recap).

Dietrich homers, Marlins end Braves' streak at 7 win
MIAMI -- Derek Dietrich hit a two-run homer to help the Miami Marlins end the Atlanta Braves' winning streak at seven games, winning 6-4 on Saturday night.

Dee Gordon had two hits, two walks and three stolen bases - one shy of tying the Marlins' single-game franchise high, which he has done on two separate occasions.

Atlanta's Freddie Freeman extended his hitting streak to 28 games in the first inning and has reached base in 44 straight. He also hit a solo home run in the sixth, his 32nd.

Brian Ellington (4-2) earned the win in relief and A.J. Ramos recorded his 39th save in 42 chances.

The Braves pulled within 5-4 on a wild pitch by Fernando Rodney in the seventh inning (see full recap).