Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Bill Bradshaw is seeing green, even if plenty of others can't see past the Green Wave.

The Big East has faced a firestorm of criticism since it announced on Tuesday the additions of Tulane and East Carolina to the conference. Those adds came one week after it lost Rutgers to the Big Ten and one day before it lost Louisville to the ACC.

But Bradshaw, Temple University's athletic director, seemed as confident as ever in a halftime interview with 1210 AM during Wednesday night's Temple-Buffalo basketball game. Rather than speak in generalities about the bright future ahead as the Big East continues to replace more recognizable programs with those of lesser prestige and name value, Bradshaw took a bold, honest approach. These quotes come courtesy Joey Cranney of the Temple News:

“If anyone’s confused and frustrated, just know one thing: It’s the color green,” Bradshaw said. “Think of the color green, and that answers all of your questions.”

“I think it’s going to be very lucrative, particularly with the markets being brought into the Big East, such as San Diego, Houston, Dallas, New Orleans, Tampa Bay, Orlando, and certainly Philadelphia,” Bradshaw said. “All those markets are going to mean more eyeballs, more exposure and hopefully more revenue.”

Bradshaw's open admission that his new conference is angling for a pay day points to an overlooked reality. The message seems to have permeated discussions about the BCS conferences, but stayed separate from the debates about the future of the Big East.

It's beyond time to recognize that realignment has absolutely nothing to do with athletics, traditions or rivalries. The only thing that matters is geography, insofar as it can be turned into money, a lot of it. Maryland and Rutgers don't scream "Big Ten," but those two programs provide that conference with TV markets in which it was not previously a presence.

So why not take that exercise, exploit it to its fullest extent, and recognize the new Big East?

As things currently stand, Big East football will be contested between these 13 schools in 2015: Temple, SMU, Navy, Houston, South Florida, Central Florida, San Diego State, UConn, Cincinnati, Memphis, Tulane, Boise State, East Carolina.

For reasons related to quality of competition and the implausibility of a West-Coast school joining a (by name) eastern entity, that assortment of schools has been relentlessly mocked by the conference's critics — of which there are plenty.

But here's that list retyped: Philadelphia (4), Dallas (5), Washington D.C. (8), Houston (10), Tampa Bay (13), Orlando (19), San Diego (28), Hartford (30), Cincinnati (34), Memphis (48), New Orleans (52), Greenville (99), Boise (112).

The numbers in the parentheses represent that city's place in Nielsen's list of the country's largest television markets. Boise and East Carolina do not extend immediately extend to major metropolitan areas, but do provide the conference a presence in two additional regions. Excluded from the list above are non-football members St. John's (New York, 1), Villanova (Philadelphia, 4), DePaul (Chicago, 3), Providence (53), Seton Hall (North Jersey/New York City, 1), Marquette (Milwaukee, 34) and Georgetown (Washington, D.C., 8), who will also factor into the negotiations. 

Here's what Big East commissioner Mike Aresco, formerly the executive vice president of programming at CBS Sports, is banking on: The markets mentioned above will provide the conference leverage as it negotiates its new TV deal. Better yet, those markets are the Big East's leverage. Realignment is a cash grab, and what the Big East has lost in traditional athletic prestige, its attempted to add in national scope.

You can criticize the conference as mid-major, and, according to the new BCS bowl format set to kick in in 2014, you would be right. You can mock it for being the new Conference USA, and, considering that nine of the 13 schools mentioned above came from C-USA, you would again be right.

But there's little denying these schools stand to make more money as a group in a makeshift Big East than they would in their former conferences — C-USA, MAC, MWC, Independent (Navy).

This is the only way to write it any clearer than Bradshaw said it Wednesday night: It's about money.

By no means do I aim to argue that the Big East is guaranteed success. It is very possible the conference will soon face the realization that having programs in and around major TV markets does not equate to a meaningful number of individual televisions in those markets.

But until Aresco comes back with a deal in hand, and until its clear just how much money each member school will receive, reserve judgment on the Big East. The jokes have been told and re-told, and the moral indignation has been tweeted and retweeted, and its all become played out.

The Big East has taken one hit after another over the last decade. It's lost 10 members since 2003 (assuming you count TCU, who left before it even arrived). It's lost seven to the ACC alone. It's proven as reactionary as could be in a time when programs, presidents and commissioners needed to be the most proactive. No one should weep for what's happened to the Big East.

But the conference is due at least some credit for having survived this long given all its losses, for somehow figuring out a way to expand beyond the number of teams it ever had at one time for football, for trying something inventive for the first time in a long time.

The Big East, very late in the proceedings, has staked itself a unique place in the conference landscape. It's lost its status as an automatic qualifier but positioned itself to potentially prove the best of the rest.

A few months from now, its last-ditch effort to expand its reach across the country could prove too little, too late. Then the criticisms will have proven valid. But if it succeeds, and if the Big East lands a lucrative TV contract, then it will have done so in the face of every argument about how sub-standard its additions have been.

For now, Bill Bradshaw is right, even if the majority of onlookers can't warm to the idea of adding programs they admittedly know little about.

Best of NBA: Wall, Wizards top Knicks for 4th straight win

Best of NBA: Wall, Wizards top Knicks for 4th straight win

NEW YORK -- John Wall had 29 points and 13 assists, scoring Washington's final four points in the last 32 seconds as the surging Wizards beat the New York Knicks 113-110 on Thursday night.

Otto Porter Jr. made six 3-pointers for the second straight night and added 23 points, but the Wizards needed big plays from Wall down the stretch to win their fourth in a row.

He made two free throws to put Washington back on top after New York had rallied to take a 110-109 lead, then rebounded Carmelo Anthony's miss and left all the Knicks in his dust as he raced down the floor for a dunk with 13.7 seconds to play.

Anthony finished with 34 points but Wall stole the ball from Brandon Jennings to prevent the Knicks from attempting a 3-pointer that could have tied it (see full recap).

Leonard scores 34 to lead Spurs over Nuggets
SAN ANTONIO -- Kawhi Leonard scored 34 points, rookie Dejounte Murray added a season-high 24 and the San Antonio Spurs overcame a pregame injury to Pau Gasol in beating the Denver Nuggets 118-104 on Thursday night.

Denver's three-game winning streak was snapped despite a career-high 35 points from Nikola Jokic.

Leonard had his fifth straight 30-point performance, right after learning he will start for the Western Conference in the All-Star Game for the second consecutive season.

The Spurs were unexpectedly without Gasol, Tony Parker and then coach Gregg Popovich. Gasol and Parker were both late scratches due to injury, and Popovich was ejected for the first time this season.

Gasol broke the ring finger on his left (non-shooting) hand by jamming it against Kyle Anderson's shoulder during pregame warmups while attempting a running hook. The 16-year veteran center immediately clutched his hand and left the court.

X-rays revealed the break, and the Spurs said there is no timeline for Gasol's return.

Irving, James lead Cavs over Suns
CLEVELAND -- Kyrie Irving scored 26 points, All-Star teammate LeBron James had 21 points and 15 assists, and the Cleveland Cavaliers looked more like themselves at home in a 118-103 win over the Phoenix Suns on Thursday night.

The Cavs were back in Quicken Loans Arena following a six-game road trip (their longest of the season) that concluded with an embarrassing 35-point loss at Golden State. But on their home floor, they had better offensive balance and ball movement while improving to 30-11 -- the same record Cleveland had at the halfway point of its 2016 NBA championship season.

Channing Frye scored 18, Iman Shumpert 17 and James Jones 14 while filling in for star forward Kevin Love, still bothered by back spasms.

Tyson Chandler had 22 points and 16 rebounds, but the Suns lost for the fourth time in five games (see full recap).

Best of NHL: Surging Capitals rock Blues in St. Louis

Best of NHL: Surging Capitals rock Blues in St. Louis

ST. LOUIS -- Andre Burakovsky, T.J. Oshie and Evgeny Kuznetsov each had a goal and an assist to lead the Washington Capitals to a 7-3 victory over the St. Louis Blues on Thursday night.

Jay beagle, Brett Connolly, Marcus Johansson and Justin Williams also scored, and Alex Ovechkin and Daniel Winnik each had two assists to help Washington earn at least a point in its 12th straight game (10-0-2) for an NHL-best 66 points.

Braden Holtby bounced back from his roughest outing of the season with 22 saves. Holtby was pulled after giving up a season-high five goals on 26 shots in an 8-7 overtime loss at Pittsburgh on Monday. He improved to 22-8-4 and 5-0 lifetime against St. Louis (see full recap).

Grabner scores 2 goals, Rangers top Leafs
TORONTO -- Michael Grabner scored two goals against his former team, helping the New York Rangers snap a three-game losing streak with a 5-2 victory over the Toronto Maple Leafs on Thursday night.

Pavel Buchnevich, Brady Skjei and J.T. Miller added goals for New York, and Henrik Lundqvist made 23 saves following a series of rough outings.

Tyler Bozak and Zach Hyman scored for Toronto, which had a three-game winning streak stopped. The Maple Leafs had earned 21 of a possible 26 points in their previous 13 games (10-2-1). Frederik Andersen gave up four goals on 40 shots (see full recap).

Tavares leads Islanders to shutout of Stars
NEW YORK -- Getting a new coach this week didn't change things much for the Islanders -- and oddly enough, that's a good thing for New York.

John Tavares narrowly missed out on his second hat trick in a week, Thomas Greiss got his second straight shutout and the Islanders beat the Dallas Stars 3-0 on Thursday night in their first game since firing longtime coach Jack Capuano.

New York canned Capuano in the middle of his seventh season Tuesday, replacing him on an interim basis with Doug Weight (see full recap).

Niederreiter, Wild dodge letdown, edge Coyotes
ST. PAUL, Minn. -- Nino Niederreiter had two power-play goals and an assist, including the go-ahead score for the Minnesota Wild with 7:06 remaining in a 4-3 victory over Arizona on Thursday night after the Coyotes came back from a two-goal deficit.

With Shane Doan in the penalty box for hooking, Niederreiter knocked in a nifty redirect of Mikael Granlund's slap shot for the winner. Devan Dubnyk stopped 20 shots for the Wild, who are 18-2-2 in their last 22 games.

Louis Domingue made 21 saves for the Coyotes, who lost their fourth in a row and fell to 2-12-1 in their last 15 games starting with a 4-1 loss to Minnesota in Arizona on Dec. 17 (see full recap).