Ben Franklin's 300th birthday was the other day and if we could only take one of his countless quotes to heart it would have to be, "Beer is proof that God loves us, and wants us to be happy." With that being said, the beer industry has been taking a hit as of late and is trying to change their image. Beer commercials have become part of the sports viewing experience in America but the commercials we have come to know and love may soon change. The beer industry is trying to change their image: (Money/CNN)
As wine, vodka and whiskey grab market share from beer, leading brewers
have crafted a new industrywide campaign that's aimed at "fighting back
the enemy" by touting -- get this -- the finer aspects of beer.
This means no more (or at least a lot less) of the beer commercials we have come to expect. Recently there has been a dry spell in witty commercials. The Bud Light commercials featuring that loser guy who wears a helmet, who has to withstand shopping with his woman or listening to her complain, are simply horrible; they will not be missed. I would expect more ads like the Budweiser Select ads which feature a 14th grandchild of Adolphus Busch telling us how clean, crisp, and clear their product is.
SANDY, Utah -- Joao Plata scored his first goal of the season and Real Salt Lake beat the Union, 1-0, on Saturday night to snap Philadelphia's club-record winning streak at four games.
Plata tapped in his goal in the 36th minute after quickly exchanging short passes twice with Jefferson Savarino. Tony Beltran got the play started by saving the ball just before it went over the goal line.
The Union (4-5-5) had a chance to tie it in stoppage time, but goalie Nick Rimando blocked Haris Medunjanin's belt-high free kick and Salt Lake (4-8-2) cleared it after a scramble in front of the net.
Union goalkeeper Andre Blake made seven saves.
Howie Kendrick on Saturday night made his fourth rehab appearance in Triple A during Lehigh Valley's 13-1 rout of the Louisville Bats in Allentown.
Kendrick went 1 for 5 with a run scored and three strikeouts. He also grounded into a double play and left two runners in scoring position.
It was his second rehab game playing third base. He played third during his appearance in the IronPigs' 8-4 loss Thursday to the Indianapolis Indians. He was 0 for 1 in three plate appearances with a run scored and was hit by a pitch twice (see story).
The Phillies' plan for Kendrick was to have him play a minimum four games at Lehigh Valley. He played left field in two games and third base twice. Pete Mackanin said Wednesday that Kendrick would also get a game at first base but he hasn't gotten a game at first yet.
There is a chance Kendrick could be recalled Sunday before the Phillies’ series finale against the Cincinnati Reds depending on how he feels.
Kendrick has been sidelined since April 15 with an oblique strain. In 10 games before the injury, Kendrick went 13 for 39 (.333) with five extra-base hits and four walks while exclusively playing left field.