Comcast SportsNet

@PhillyWings Introduce North America to Twitter Jerseys

@PhillyWings Introduce North America to Twitter Jerseys

Ordinarily, the debate on tastefulness and sports jerseys revolves around advertising, when it's acceptable and when it isn't, if ever at all. Obviously ads are a staple of soccer kits, and nobody seems to mind minor league teams earning some extra revenue, but there would be a serious outcry about the purity of the game if the Phillies opened 2012 with a Tastykake patch on their arm.

Philadelphia's indoor lacrosse team has discovered a new way to divide fans over what is appropriate to slap on a jersey. When the Wings host Buffalo today at 4 p.m., their shirts will don Twitter handles in place of the players' names, supposedly becoming the first professional sports team in North America to adopt this fashion trend, and perhaps inventing the next hot-button issue for uniform enthusiasts.

The good news is the jerseys will be auctioned off after the game, with the proceeds benefiting the American Cancer Society. It's hard to get offended over anything that raises money for a good cause, or anything going on in the NLL for that matter.

The bad news is this gimmick exists now. I would like to think a major sports league such as the NFL or NBA would never promote Twitter, but you never know. The idea is out there, and it's not so dissimilar to the defunct XFL's claim to fame, allowing players to choose nicknames and cute messages to stitch across their shoulders -- most notoriously Rod Smart's "He Hate Me."

Good for a laugh... just like the XFL.

You might be saying to yourself, "Kulp, what's the big deal? Will never happen anyway, and Twitter is cool." If you aren't envisioning @thekidet dunking a basketball during an Eastern Conference Championship game, a garish Twitter handle adorning a retro-style Sixers basketball jersey, then scenarios that involve our computers becoming self-aware and sending killer robots to attack us probably aren't keeping you up at night either.

And Twitter simply isn't that cool (follow me at @kulp700level!). If this stunt brings the Wings and indoor lacrosse a little extra publicity while raising money for cancer treatments and research, that's great, as long as it ends there. But when the day comes where a form of social media, especially one that limits interactions to a shallow 140 characters or less, becomes so popular that our handles are more important than who we are, we will have taken a big step backwards as a society.

>> Wings to ditch names in favor of Twitter handles [Philly.com]

CSNPhilly Internship - Advertising/Sales

plain-peacock-logo.png

CSNPhilly Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: Comcast SportsNet Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

Brooks' 4 TDs leads Penn by Lehigh 65-47 in 60th meeting

penn-lehigh-matchup.jpg

Brooks' 4 TDs leads Penn by Lehigh 65-47 in 60th meeting

BETHLEHEM, Pa. -- Karekin Brooks rushed for 268 yards with three touchdowns on 29 carries and Pennsylvania outlasted Lehigh 65-47 on Saturday in the 60th meeting between the defending champions of the Patriot and Ivy leagues.

Brooks became the 12th Quaker to rush for 200-plus yards in a game and moved into second on Penn's single-game rushing record, behind Terrance Stokes' 272 yards against Princeton in 1993. Brooks also threw a 4-yard touchdown pass to David Ryslik early in the fourth quarter, which made it 56-35.

Penn (2-0) scored consecutive touchdowns 1-minute, 9 seconds apart late in the second quarter to establish a two-touchdown lead it maintained during a second half that saw the teams trade scores on virtually every possession.

Will Fischer-Colbrie finished 13 of 20 for 235 yards and three touchdowns, connecting with Christian Pearson on a 43-yard scoring strike, Logan Sharp from 26 yards and Nicholas Bokun late in the fourth from 21 yards out.

Lehigh (0-4) was led by Brad Mayes, who went 26 of 40 for 444 yards with four touchdowns, but also suffered two interceptions.