Show Me Something: After 4 years, Union have 17 home games to convince masses to pay attention

Show Me Something: After 4 years, Union have 17 home games to convince masses to pay attention

Sebastien Le Toux, left, and the Union welcome the New England Revolution to town Saturday afternoon (AP Photo)

Last Saturday night, after the Union's 1-1 draw with the Portland Timbers, I got a text from a co-worker friend of mine.

Now, this friend is a huge soccer-head. He not only has multiple Liverpool jerseys and listens to multiple Liverpool podcasts (and somehow understands the ridiculous "Scouser" accent), he manually keeps stats in an Excel spreadsheet for a fantasy English Premier League with some friends.

Despite all of those shortcomings, he has never been to an MLS game, and I'm not sure he had ever watched one from beginning to end on TV. He's not an out-and-out soccer snob, like many who turn their noses up at MLS, but says he's just never felt invested in a team or the league or any players.

His text read: "I watched ... I'm in on the Union finally. I saw enough quality for me to buy in, which is good news for next week."

"Good news" since he's tagging along to PPL Park on Saturday as the Union open their home schedule against the New England Revolution (4 p.m. - Comcast SportsNet).

My friend is a perfect example of MLS's largest target audience. But he's also the reason why this season is so critical for the Union, not so much as it amounts to wins and losses, but as it relates to butts in seats and eyeballs on TV.

While I would put the PPL Park match day experience on par with any team in the city, the "Have you been to a Union game yet?" allure is wearing off after four seasons.

That season ticket waiting list the team loved to tout in 2010 and 2011 has disappeared. There are still (a few) tickets available for Saturday's home opener. Season ticket holders this season were enticed with the offer of free parking for the ENTIRE SEASON, which is not a throwaway promotion by any stretch (a season parking pass has a face value north of $300).

I've met plenty of people in the stands who never watched a soccer game before 2010, and still don't know what color Liverpool wears. They love the tailgate scene, the stadium atmosphere, and the affordable season tickets. They'll likely be back (with their favorite local tailgating brews).

There are plenty of people like me who have jumped in with both feet and will likely hang around no matter what happens (to a fault, if it gets that bad).

But my friend is one of the countless people in the greater Philadelphia area (me included) who wakes up early on weekends to watch games between teams they've never seen in person.  These are the people MLS is now marketing to, and the people the Union may lose forever if they turn in a disappointing season.

Whether these people believe that they can't "dumb-down" to an inferior product, or they already have too much emotionally invested in their favorite EPL team is beside the point. The Union don't need to win the MLS Cup this year (though it'd help). They don't even need to send 5 guys to the All-Star Game or win a trophy.

What they do need to do is play an attractive, entertaining and exciting style. They need to show skill beyond the "MLS Standard" and do more than just hang on for 0-0 home draws. They need character, personality and players who are easy to like (something they're already excelling in, based solely on Maurice Edu's Twitter account and Cristian "Chaco" Maidana's Instagram account).

I'm not saying the Union need to jazz up their play at the expense of wins. Philly loves a winner, and if this team wins, people will pay attention. And you're never ever going to convince the ever-dwindling "Soccer is so stupid, there's no scoring!" crowd. MLS thankfully gave up on that a long time ago.

But my friend -- and many others like him -- may only give the Union one or two chances.  He's remarked to me in the past that he was a little turned off by what he felt was a "Look, we have a team, isn't that great?" attitude from the Union front office. And for most of the Union's four years of existence, he wasn't wrong.

But in the past four moths, the front office has pushed its chips to the center of the table with big names, flashy talents, and a full season to build chemistry. Now it's time to see if the payout comes.

Win some games, entertain the masses, and keep providing the best game day experience in town. Then you'll have people lining up to pay $20/game for parking.

...check back tomorrow for more on the home opener and enjoy a beer while you're waiting

For the first time, NBC Sports regional networks add live, local Major League Baseball streaming

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AP

For the first time, NBC Sports regional networks add live, local Major League Baseball streaming

STAMFORD, Conn. – January 19, 2017 – NBC Sports Regional Networks today announced an agreement with MLBAM to stream local market MLB games, as well as pre- and postgame shows, beginning with the 2017 regular season. This new streaming offering is available at no additional cost to authenticated pay TV subscribers of NBC Sports Group’s CSN regional sports networks (RSNs). This local initiative advances NBCUniversal’s implementation of “TV Everywhere,” which strives to make quality content available to authenticated customers both in and out of the home, and on multiple platforms.

CSN’s local streaming allows authenticated viewers in their respective markets to live stream games and related programming that is carried by their pay TV provider of the Chicago Cubs (CSN Chicago), Chicago White Sox (CSN Chicago), Philadelphia Phillies (CSN Philadelphia), Oakland Athletics (CSN California) and San Francisco Giants (CSN Bay Area). Game broadcast schedules will be announced at a later date.

“This is a home run for our local sports fans,” said David Preschlack, President, NBC Sports Regional Networks, and NBC Sports Group Platform and Content Strategy. “We are constantly looking for ways to better serve our fans and provide comprehensive coverage of their favorite teams. With the addition of MLB in-market streaming rights, they don’t have to miss a pitch.”

The addition of MLB authenticated in-market streaming completes the local streaming portfolio for the NBC Sports Regional Networks, which also includes local NBA and NHL live streaming. The RSNs first introduced NBA streaming in 2014 and last fall announced the addition of NHL in-market streaming, beginning with the 2016-17 season. 

The NBC Sports Regional Networks now have partnerships for in-market streaming of the Golden State Warriors, Sacramento Kings, San Jose Sharks, San Francisco Giants and Oakland A’s (CSN Bay Area/CSN California); Chicago Bulls, Chicago Blackhawks, Chicago Cubs and Chicago White Sox (CSN Chicago); Washington Wizards and Washington Capitals (CSN Mid-Atlantic); Philadelphia 76ers, Philadelphia Flyers and Philadelphia Phillies (CSN Philadelphia); and Boston Celtics (CSN New England).

Authenticated CSN subscribers can access live MLB, NBA and NHL games, as well as other sports programming, anywhere in the United States.  During the 2017 MLB season, all in-market MLB games will be streamed on the respective local CSN regional network site on PCs as well as on the NBC Sports app—NBC Sports Group’s live streaming product for desktops, mobile devices, tablets and connected TVs. The NBC Sports app is available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire. 

Phillies games can be streamed on CSNPhilly.com in 2017

Phillies games can be streamed on CSNPhilly.com in 2017

Phillies fans, you will be able to watch all of your team's games on a live stream on CSNPhilly.com during the 2017 season.

The live streaming service will be available at no additional cost to authenticated CSN Philadelphia and TCN Philadelphia subscribers as part of an agreement between NBC Sports Regional Networks and Major League Baseball Advanced Media that was announced today.

Fans of the Chicago Cubs, Chicago White Sox, Oakland Athletics and San Francisco Giants can also stream their team's games on their local CSN websites.

The addition of Major League Baseball games completes a local streaming portfolio for NBC's Regional Sports Networks. The RSNs began streaming local NBA games in 2014 and added local NHL games this season. Authenticated subscribers have the ability to access their team's games when traveling outside of their region, provided they are within the U.S.

In addition to being able to watch a live stream of all Phillies game action, authenticated CSN subscribers will be able to watch Pregame Live and Postgame Live before and after the game.

Authenticated CSN subscribers wishing to stream their local MLB, NBA or NHL team on their desktop, mobile device, tablet or connected TV must first download the NBC Sports app. It is powered by Playmaker Media and available on the iTunes App Store, Google Play, Windows Store, Roku Channel Store, Apple TV and Amazon Fire.