Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

2010 was the year of the Zolo for the Philadelphia Union, but 2011 could be the year of the Bimbo. After a pure inaugural season, the the Inquirer reports that the Union will today announce a four-year, $12 million sponsorship with Bimbo Bakeries that may see the letters B-I-M-B-O on the front of each player's jersey. To quickly clear up a common mispronunciation, the Mexico-based company's name is pronounced beembo. So now that we've cleared that up, surely no one will make reference to the team as the Bimbos in the pronunciation we're all accustomed to. I don't think I've heard anyone make reference to another person as a bimbo in the past decade, but we could have a resurgence on our hands.

So much for my completely far-fetched dream of having Victory Brewing Company sponsor the team... 

Union fans who saw the team play Chivas de Guadalajara last season will remember the look of the Bimbo logo on a soccer jersey, although that was on a kit that shared Bimbo's red, white, and blue color scheme. No word yet on whether it will be modified to fit the Union gear, but I guess that could be the one thing we find out at today's sponsorship unveiling with the main news already having been broken. 

The Inquirer reports that the Horsham-based US arm of the company operates 34 bakeries, including Entenmann's and Stroehmann. Bimbo has been trying to spread the word about the proper pronunciation in a variety of ways, including placing billboards:

Hopefully the partnership is beneficial to both sides, though it's hard not to feel the Union will take a major branding hit. This is why they're being paid, and it's nothing new. Prominent sponsorship on soccer kits is a common and accepted part of the game worldwide, and while it's hard to imagine wanting to buy a Union jersey as much this year as last, it's hard not to be happy that our side just pulled in $12 million, even if it comes with a look many people won't find to be ideal. As is the case with nearly every club, the classic team name, crest, colors, and kit design will take a back seat to the branding of the sponsor, replaced by the word 'BIMBO' in whatever pronunciation and connotation is natural to the viewer. Union fans are for the most part a team-first lot, so I could see them putting in the effort to pronounce it correctly for the team and sponsor's sake, but also their own. 

The casual observer? We'll have to see. 

Photo by Flickr user jeffs4653.

Phillies' rookie Zach Eflin has surgery on left knee

Phillies' rookie Zach Eflin has surgery on left knee

Six weeks after undergoing surgery to repair the patella tendon in his right knee, Phillies rookie Zach Eflin went under the knife again Friday.

As expected, Eflin had the same surgery - performed by Dr. Steve Cohen - done on his left knee.

According to the Phillies, Eflin will be immobilized for six weeks and is expected to make a full recovery.

Eflin, 22, has been dealing with knee problems since he was about 11 years old. The issues caused him to make just 11 starts in his rookie campaign. 

“You know this is an issue he’s been fighting since he was a kid,” general manager Matt Klentak said on the day of Eflin’s first surgery in August. “I think he told me since he was 11 years old, he first started battling knee problems. The hope here is that it’s going to alleviate the problem. And that he’s not going to have to deal with it. And in just talking candidly with Zach last night, while not excited to undergo the knife today, he was pretty excited about the possibility of coming to spring training next year pain-free for the first time in his life.”

That is still the expectation.

Eflin finished his rookie year 3-5 with a 5.54 ERA in 63 ⅓ innings pitched. He was 5-2 with a 2.90 ERA in 68 ⅓ innings at Triple A Lehigh Valley.

Temple's Trey Lowe to redshirt as recovery from car accident continues

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Temple's Trey Lowe to redshirt as recovery from car accident continues

Temple head coach Fran Dunphy had a feeling some bad news would come regarding guard Trey Lowe's status for the coming season. On Friday, it was made official.

Lowe, a freshman who suffered serious upper-body injuries in a single-car crash in his native New Jersey last February, will miss all of the 2016-17 season and take a medical redshirt as he continues to recover, Dunphy announced on Friday.

"We all feel that this is in the best interest for Trey, as a person, a basketball player and a student," Dunphy said in a statement released by the university. "We feel at this time that concentrating on his rehabilitation this year will give him the best chance to come back strong and healthy for 2017-18. Trey will still be a big part of the team during this redshirt year, while continuing to work with our medical and strength team in preparation for his full return to action.”

Lowe was just starting to come into his own at the collegiate level around the time of the unfortunate accident. In a Feb. 17 game at the Liacouras Center against then-No.1 and eventual national champion Villanova, Lowe dropped a career-high 21 points. Though the Owls lost, 83-67, Lowe had made an impact and earned the trust of Dunphy, which isn't easy to do as a freshman.

A three-star recruit, Lowe played in all 28 games, including five starts, prior to his injury and averaged 4.8 points and 1.8 assists in 12.3 minutes per game. He would be a redshirt sophomore if he's ready to return for the 2017-18 season.

The absence of Lowe will leave the Owls particularly thin at guard this year. You may recall senior point guard Josh Brown, who was to be counted on as the Owls' leader this season, tore his Achilles tendon during an offseason workout. His status for this season is still unknown as he continues to rehab from his injury.

Junior forward Obi Enechionyia, who averaged 11 points per game last season, is Temple's leading returning scorer.

The onus to produce at guard will be placed on redshirt senior Daniel Dingle and sophomore Shizz Alston, Jr. True freshmen Quinton Rose and Alani Moore will also likely have to chip in.

They have just over a month to get ready. Temple hosts La Salle in both schools' season opener on Friday, Nov. 11 at the Liacouras Center.