Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

Philadelphia Union's Jersey Sponsors... Bimbo Bakeries

2010 was the year of the Zolo for the Philadelphia Union, but 2011 could be the year of the Bimbo. After a pure inaugural season, the the Inquirer reports that the Union will today announce a four-year, $12 million sponsorship with Bimbo Bakeries that may see the letters B-I-M-B-O on the front of each player's jersey. To quickly clear up a common mispronunciation, the Mexico-based company's name is pronounced beembo. So now that we've cleared that up, surely no one will make reference to the team as the Bimbos in the pronunciation we're all accustomed to. I don't think I've heard anyone make reference to another person as a bimbo in the past decade, but we could have a resurgence on our hands.

So much for my completely far-fetched dream of having Victory Brewing Company sponsor the team... 

Union fans who saw the team play Chivas de Guadalajara last season will remember the look of the Bimbo logo on a soccer jersey, although that was on a kit that shared Bimbo's red, white, and blue color scheme. No word yet on whether it will be modified to fit the Union gear, but I guess that could be the one thing we find out at today's sponsorship unveiling with the main news already having been broken. 

The Inquirer reports that the Horsham-based US arm of the company operates 34 bakeries, including Entenmann's and Stroehmann. Bimbo has been trying to spread the word about the proper pronunciation in a variety of ways, including placing billboards:

Hopefully the partnership is beneficial to both sides, though it's hard not to feel the Union will take a major branding hit. This is why they're being paid, and it's nothing new. Prominent sponsorship on soccer kits is a common and accepted part of the game worldwide, and while it's hard to imagine wanting to buy a Union jersey as much this year as last, it's hard not to be happy that our side just pulled in $12 million, even if it comes with a look many people won't find to be ideal. As is the case with nearly every club, the classic team name, crest, colors, and kit design will take a back seat to the branding of the sponsor, replaced by the word 'BIMBO' in whatever pronunciation and connotation is natural to the viewer. Union fans are for the most part a team-first lot, so I could see them putting in the effort to pronounce it correctly for the team and sponsor's sake, but also their own. 

The casual observer? We'll have to see. 

Photo by Flickr user jeffs4653.

As Eagles enter bye, Doug Pederson aims to thwart complacency

As Eagles enter bye, Doug Pederson aims to thwart complacency

The Eagles are 3-0. They’re alone atop the NFC East and have been the biggest surprise of the young NFL season.

Doug Pederson’s message to his team: You haven’t done anything yet.

Although the Eagles are riding high, Pederson doesn’t want his team to change its outlook or hard work. That’s what teams have to worry about once they’ve found some success.

“The biggest thing is complacency,” Pederson said Monday. “You think you've arrived. You think you are all that. When that creeps in, that's when you get beat. It's my job not to let that creep in. I've got to keep the guys focused and grounded. I told them this week they're going to travel and go home and people are going to pat them on the back and say how great they are.

“But next Monday, I'm going to tell them, ‘Hey, we're back to work. We're 0-0. This is Game 1 and let's go.’ That's just the way it has to be. You are building for one ultimate goal and that's a few weeks down the road. That's what you are trying to get to. But you can't get there unless you take care of the next opponent. It's my job to keep them focused that way.”

Being 3-0 (they’re one of five 3-0 teams) gives the Eagles a head start, but it certainly doesn’t guarantee them a playoff spot. This is the ninth 3-0 start in franchise history. They’ve made the playoffs just five times in the previous eight. And they recently missed the playoffs after starting 3-0 in 2014 under Chip Kelly.

In NFL history (before this season), there have been 276 teams to start with 3-0 records. Of them, 200 (72.3 percent) have made the playoffs.

“We just have to approach it the same, one day at a time,” Pederson said. “That's the way this business goes. You are on top of the world one minute, and you can be at the bottom of the heap the next. Just got to keep things even-keeled and can't get too high, can't get too low. Approach it the same. Like I mentioned earlier, you can't substitute for hard work. That pays off on Sundays. We just have to stay the course. Again, a lot of football left.”

While the Week 4 bye comes pretty early, the Eagles have a couple key players who will use the time to get healthy. And Connor Barwin pointed out that the bye is coming about closer to the halfway point between when the team started its tough training camp and the end of the season.

Pederson told his players to use the week to get away from football and free their minds. Meanwhile, Pederson and his coaches will use the extra time to self-scout and prepare for the final 13 games of the regular season.

With a first-year head coach and a rookie quarterback who was thrust into action a week before the opener, expectations outside (and perhaps inside) the building were tempered.

The Eagles aren’t an underdog anymore.

“We kind of enjoyed flying under the radar, but obviously a win like this against a team like the Steelers will open some eyes around the league,” Malcolm Jenkins said. “For us, nothing different. We’ll keep our preparation the same. We’ll stick our heads down and focus on the work day to day and understand what’s gotten us to 3-0.”

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Ivan Provorov displays durability, versatility in Flyers' preseason loss

Ivan Provorov displays durability, versatility in Flyers' preseason loss

BOX SCORE

NEWARK, N.J. — How much of a horse is Flyers defensive prospect Ivan Provorov?

Well, consider this:

The 19-year-old logged a game-high 28:48 of ice time Monday night during the Flyers' 2-0 split-squad loss to the Devils in which he also quarterbacked the first-unit power play (8:03) and had the most penalty kill time (3:58) (see story).

“I thought I played well,” Provorov said. “It took me a few shifts to get into the game. I competed as hard as I could.”

He said he was used to playing more than 25 minutes in Brandon (WHL), anyway.

“Of course, this is a better league, high pace and it will take a few games to adjust,” Provorov said.

Because the Flyers have yet to work on power play, the results aren’t there. They were 0 for 7 in the game.

“We haven’t done anything on the ice, but have done some video on the PK on the board but nothing on the power play,” head coach Dave Hakstol said. “There’s other priorities now with so many players (64) in camp.”

Provorov worked both points on the power play and had just one official shot in the game.

“We didn’t get to do much power play [in camp],” he said. “It will get better as the preseason goes on.”

Rookie forward Travis Konecny worked the low slot on the top power play. He logged 18:34 of ice time, including 6:01 PP time. Konecny had two shots in the game.

He was on Andy Miele’s line with Scott Laughton. Konency had the only shots on his line.

Hakstol said Konecny and Provorov each “settled in” as the game went on. Hakstol isn’t sure if one or both will play Tuesday night at the Wells Fargo Center against the Islanders.

Konecny’s body language in camp exudes confidence unlike a year ago when he was skittish in his first-ever Flyers training camp. Now he sits back, takes it all in and has that look on his face of been there, done that.

In fact, he was trying to calm down some of his buddies, Anthony Salinitri and Connor Bunnaman, who were seeing the lights before the game.

“Me and [Ivan] Provorov were just talking,” he said. “We feel a lot more comfortable this year.

“I’ve been in this position here. I have my guys Salinitri and Bunnaman, we all hang out together and it’s their first year.

“They’re excited for their first preseason game just like I was last year, but I’m not thinking, ‘Wow, it’s an NHL arena.’ I’m thinking about the game and getting ready to play.”

Konecny was impressive last fall as an 18-year-old and Hakstol said he takes everything into account with more emphasis on the now than the past.

“Your body of work includes your season last year,” Hakstol  said. “Includes everything. The most important information is what you do right now. No question in my mind. I take everything into account.”

Take this into account: Alex Lyon is going to be a contender with Anthony Stolarz for the starting job in goal with the Phantoms this season. He was outstanding with 28 saves on 29 shots.

“They spent some time in our zone and had their big guns out there,” Lyon said of being under siege for two-thirds of the game. “They had a few shots but we did a good job keeping them to the outside. No super grade A opportunities.”

Lyon stopped two breakaways by Beau Bennett, one within three minutes of play.

“I felt like a newborn deer and could barely stand up,” quipped the former Yale goalie. “I was so nervous. It felt good to stop the first one.”