Forget the tree, the presents, the turkey, the eggnog.. okay maybe not the eggnog.. the one thing you have to focus on during your Christmas day festivus are sneakers. I hate Kobe Bryant just as much as the next Philly guy, but I am intrigued at the angle Nike is taking on trying to advertise his first signature shoe. Kobe will be debuting his new shoe on Christmas day against Shaq and the Heat. ESPN writes a very interesting article which talks about the business side of trying to market a former potential sex offender. It's rather interesting if you are into the whole business of professional sports.
Let's just hope Kobe leaves the leg warmers to Santa.
But the data isn't all negative on Bryant. In fact, he could be the
most polarizing force in all of sports marketing. An ESPN Poll released
in June revealed that fans thought he was the eighth best athlete in
all of sports to endorse a product. That same poll reflected that he
was the worst athlete to endorse a product, ahead of the likes of Mike
Tyson and O.J. Simpson.
But there's reason to believe
that Bryant is still resonating with more people than statistical gurus
give him credit for. He recently shot a national public service
announcement for the Make-A-Wish Foundation and one source told
ESPN.com that his representation is in talks with a video game company
and a fast food chain.
"One of the key ingredients to Kobe's
marketability is the unparalleled manner in which he competes," said
his agent Rob Pelinka, who would not publicly comment on talks of any
future deals. "His drive and passion are emotions that really resonate
with most consumers."
Oh, man. Remember that time Joel Embiid did the Dream Shake?!? And then that time he did the crossover. And when he was pumping the crowd up on his way back down the court after drilling a three ball?!?
Well now you don't have to just remember it. You can watch it all again.
Our friendly video team cut together a video featuring every single minute of JoJo's action in his NBA debut. Sadly, he was on a 20-minute restriction, but that didn't stop Brett Brown from getting him out there for a couple of extra minutes.
Enjoy. And as Dario Saric would say, "I love him so much."
If reading is more your thing, check out Jess Camerato on Embiid's debut and Andrew Unterberger on The Process being secured.
Sevyn Streeter, the performing artist who claimed Wednesday that the Sixers replaced her for the national anthem because of her intent to wear a jersey with the words "We Matter," signed a contract that prohibited political statements, according to CBS3's Jan Carabeo.
Per the report, Streeter was offered an alternate shirt and told she could wear her own shirt in the stands after the performance.
"I was angry, extremely, extremely angry and disappointed and honestly brought to tears by all of it. It broke my heart," Streeter told The Associated Press. "Honestly, I was very excited about being able to perform the national anthem. I was really looking forward to that."
The Sixers didn't directly confirm or deny the allegation but responded with the following statement:
"The Philadelphia 76ers organization encourages meaningful actions to drive social change. We use our games to bring people together, to build trust and to strengthen our communities. As we move from symbolic gestures to action, we will continue to leverage our platform to positively impact our community."
This statement is consistent with efforts being made throughout the NBA calling for action over gestures, as detailed in a feature in B/R Mag.
“I’m past the gestures,” Carmelo Anthony told B/R Mag. “I’m past that. It’s all about creating things now and putting things in motion. So, that’s what I’m on. I’m trying to get guys on board with that and help them understand that — enough of the gesturing and talking and all of that stuff — we need to start putting things in place.”