Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Until It Secures a TV Deal, Reserve Your Judgment on the New Big East

Bill Bradshaw is seeing green, even if plenty of others can't see past the Green Wave.

The Big East has faced a firestorm of criticism since it announced on Tuesday the additions of Tulane and East Carolina to the conference. Those adds came one week after it lost Rutgers to the Big Ten and one day before it lost Louisville to the ACC.

But Bradshaw, Temple University's athletic director, seemed as confident as ever in a halftime interview with 1210 AM during Wednesday night's Temple-Buffalo basketball game. Rather than speak in generalities about the bright future ahead as the Big East continues to replace more recognizable programs with those of lesser prestige and name value, Bradshaw took a bold, honest approach. These quotes come courtesy Joey Cranney of the Temple News:

“If anyone’s confused and frustrated, just know one thing: It’s the color green,” Bradshaw said. “Think of the color green, and that answers all of your questions.”

“I think it’s going to be very lucrative, particularly with the markets being brought into the Big East, such as San Diego, Houston, Dallas, New Orleans, Tampa Bay, Orlando, and certainly Philadelphia,” Bradshaw said. “All those markets are going to mean more eyeballs, more exposure and hopefully more revenue.”

Bradshaw's open admission that his new conference is angling for a pay day points to an overlooked reality. The message seems to have permeated discussions about the BCS conferences, but stayed separate from the debates about the future of the Big East.

It's beyond time to recognize that realignment has absolutely nothing to do with athletics, traditions or rivalries. The only thing that matters is geography, insofar as it can be turned into money, a lot of it. Maryland and Rutgers don't scream "Big Ten," but those two programs provide that conference with TV markets in which it was not previously a presence.

So why not take that exercise, exploit it to its fullest extent, and recognize the new Big East?

As things currently stand, Big East football will be contested between these 13 schools in 2015: Temple, SMU, Navy, Houston, South Florida, Central Florida, San Diego State, UConn, Cincinnati, Memphis, Tulane, Boise State, East Carolina.

For reasons related to quality of competition and the implausibility of a West-Coast school joining a (by name) eastern entity, that assortment of schools has been relentlessly mocked by the conference's critics — of which there are plenty.

But here's that list retyped: Philadelphia (4), Dallas (5), Washington D.C. (8), Houston (10), Tampa Bay (13), Orlando (19), San Diego (28), Hartford (30), Cincinnati (34), Memphis (48), New Orleans (52), Greenville (99), Boise (112).

The numbers in the parentheses represent that city's place in Nielsen's list of the country's largest television markets. Boise and East Carolina do not extend immediately extend to major metropolitan areas, but do provide the conference a presence in two additional regions. Excluded from the list above are non-football members St. John's (New York, 1), Villanova (Philadelphia, 4), DePaul (Chicago, 3), Providence (53), Seton Hall (North Jersey/New York City, 1), Marquette (Milwaukee, 34) and Georgetown (Washington, D.C., 8), who will also factor into the negotiations. 

Here's what Big East commissioner Mike Aresco, formerly the executive vice president of programming at CBS Sports, is banking on: The markets mentioned above will provide the conference leverage as it negotiates its new TV deal. Better yet, those markets are the Big East's leverage. Realignment is a cash grab, and what the Big East has lost in traditional athletic prestige, its attempted to add in national scope.

You can criticize the conference as mid-major, and, according to the new BCS bowl format set to kick in in 2014, you would be right. You can mock it for being the new Conference USA, and, considering that nine of the 13 schools mentioned above came from C-USA, you would again be right.

But there's little denying these schools stand to make more money as a group in a makeshift Big East than they would in their former conferences — C-USA, MAC, MWC, Independent (Navy).

This is the only way to write it any clearer than Bradshaw said it Wednesday night: It's about money.

By no means do I aim to argue that the Big East is guaranteed success. It is very possible the conference will soon face the realization that having programs in and around major TV markets does not equate to a meaningful number of individual televisions in those markets.

But until Aresco comes back with a deal in hand, and until its clear just how much money each member school will receive, reserve judgment on the Big East. The jokes have been told and re-told, and the moral indignation has been tweeted and retweeted, and its all become played out.

The Big East has taken one hit after another over the last decade. It's lost 10 members since 2003 (assuming you count TCU, who left before it even arrived). It's lost seven to the ACC alone. It's proven as reactionary as could be in a time when programs, presidents and commissioners needed to be the most proactive. No one should weep for what's happened to the Big East.

But the conference is due at least some credit for having survived this long given all its losses, for somehow figuring out a way to expand beyond the number of teams it ever had at one time for football, for trying something inventive for the first time in a long time.

The Big East, very late in the proceedings, has staked itself a unique place in the conference landscape. It's lost its status as an automatic qualifier but positioned itself to potentially prove the best of the rest.

A few months from now, its last-ditch effort to expand its reach across the country could prove too little, too late. Then the criticisms will have proven valid. But if it succeeds, and if the Big East lands a lucrative TV contract, then it will have done so in the face of every argument about how sub-standard its additions have been.

For now, Bill Bradshaw is right, even if the majority of onlookers can't warm to the idea of adding programs they admittedly know little about.

The Sixers are the perfect distraction from the Sixers

The Sixers are the perfect distraction from the Sixers

There's your Philadelphia 76ers season in a nutshell, huh? Nerlens Noel gets traded for an all-lemon pack of Starbursts, Ben Simmons' right foot is still apparently stuck in a beartrap, Joel Embiid can't get himself dismissed from the nurse's office, and Jahlil Okafor is forced back into +1 status after everyone else passed on going to the concert with Bryan Colangelo -- and the Ballers still go out and beat one of the best teams in the East in their first game back from the All-Star break. Nearly everything about the Sixers is depressing right now, except for the team themselves. They're cool. 

Kudos to Brett Brown, man. The team is playing with such fluency and energy right now that it can withstand some losses in personnel without the drop-off being particularly dramatic -- at least for the moment. Replacing Embiid and Noel with Okafor and Holmes for as long as we'll have to do it will catch up with us in time, but for now, all you can do is marvel at the pace, cohesion and (with some mildly glaring moments of exception) discipline that Brown has the guys playing at the moment. I doubt there are five coaches in the league having a more impressive season than him right now. 

But the players were pretty good in this one, too. Dario Saric had 20-11-4 in his first start in three weeks, continuing his unlikely Rookie of the Year surge with his third-straight double-double and fourth game of 20-plus in his last six games. The All-Star Break hasn't cooled Robert Covington's hot hand, as the shooter went 5-9 from deep last night and is now 17-31 on threes over his last four games, also posting a 20-10 night with his 25 points and 11 boards. (Also three assists and four steals, whatever.) Richaun Holmes dunked over some people and reminded a handful of fans why they've gotten way too excited about him at various points earlier in the year. Good times were had by all. 

Games like last night's also just remind you how marginal the difference between winning and losing is. As they've been wont to do forever, the Sixers blew their considerable lead to the Wizards late in this one, which would've undoubtedly resulted in a tragic loss in years past. But these days, the leads are a little bigger going into the Sixers' fourth-quarter tailspins, and their defense is just a little tighter on critical possessions, and that's the difference between losing on a Bradley Beal buzzer-beater and hitting just enough free throws to squeak out a mildly secure 120-112 victory. 

Anyway, after an impossibly discouraging week of Sixers happenings, it turns out some actual Sixers basketball is just what we needed. Hopefully their level of play will continue to get better as news of their off-court developments invariably keeps getting worse .

Best of NBA: DeRozan scores career-high 43 points in Raptors' win

Best of NBA: DeRozan scores career-high 43 points in Raptors' win

TORONTO -- DeMar DeRozan scored a career-high 43 points and the Toronto Raptors rallied from a 17-point deficit to beat the Boston Celtics 107-97 on Friday night.

DeRozan shot 15 of 28 from the floor as he surpassed his 42-point effort against the Houston Rockets on March 30, 2015, helping the Raptors overcome the absence of fellow All-Star Kyle Lowry. Lowry sat out with a right wrist injury.

Serge Ibaka, acquired by trade from the Orlando Magic last week, scored 15 points in his debut, while fellow newcomer P.J. Tucker, picked up from the Phoenix Suns on Thursday, had a game-high 10 rebounds and nine points in his first game for his new team.

Isaiah Thomas scored 20 points for Boston, which also got 19 points each from Jae Crowder and Marcus Smart (see full recap).

Westbrook triple-double lifts Thunder over Lakers
OKLAHOMA CITY -- Russell Westbrook scored 17 points in his 28th triple-double of the season, and his new teammates fit in seamlessly as the Oklahoma City Thunder defeated the Los Angeles Lakers 110-93 on Friday night.

Westbrook also had 18 rebounds and 17 assists for the 65th triple-double of his career.

It was the first game for new Thunder players Taj Gibson and Doug McDermott, acquired Thursday in a trade with the Chicago Bulls. Gibson scored 12 points and McDermott added eight, even though they arrived Thursday night and weren't even available for shootaround on Friday.

Alex Abrines and Andre Roberson each set a career high with 19 points, and Steven Adams added 15 points and 10 rebounds for the Thunder.

D'Angelo Russell scored 29 for the Lakers (see full recap).

Pacers beat Grizzlies to snap six-game skid
INDIANAPOLIS -- CJ Miles made five 3-pointers and scored 17 points, Paul George had nine points and nine rebounds after remaining with Indiana following the trade deadline, and the Pacers snapped a six-game losing streak with a 102-92 victory over the Memphis Grizzlies on Friday night.

Monta Ellis finished with 16 points, Myles Turner scored 12, and Lavoy Allen, Jeff Teague and Thaddeus Young each added 10 for the Pacers.

The Pacers outscored the Grizzlies 64-42 across the middle two quarters and never relinquished their lead, leading by as many as 27 points in the second half. The Grizzlies finished the game shooting 41 percent from the floor (35 for 84).

Troy Daniels had 13 points for Memphis and Marc Gasol scored 12. Indiana outrebounded Memphis 50-39 and scored 29 points off 17 Grizzlies turnovers (see full recap).