Yes, the Eagles have a Snapchat account

Yes, the Eagles have a Snapchat account

In an overcrowded, constantly changing media landscape, Snapchat is here to stay.  Alright, I don’t really know that for sure.  But my friends and I like Snapchat.  So hopefully that counts for something.

If you don’t know about Snapchat, here are the basics: You can send pictures or short videos, and friends can see them on their phone for 10 seconds before they disappear forever.  You can also enhance photos with captions and colorful doodles.

If I haven’t convinced you it’s more fun than texting, consult Buzzfeed’s 35 Most Powerful Snapchats of 2013 [and then rejoin us for the conclusion of this story].

The best thing about Snapchat is that you can use it for anything— like sending pictures of burritos to your cousin every time you’re at Chipotle (maybe), or taking video of yourself singing in the car (only at red lights, Nana), or drawing inappropriate body parts on the skeleton in the doctor’s waiting room (uhhh… I think that was somebody else).

And Snapchat is gaining traction.  Did you know the Eagles have an official account?  I was floored the first company I had heard of using a corporate Snapchat account happened to be the NFL team in my own backyard.

— Philadelphia Eagles (@Eagles) December 24, 2013

I had to find out more, so I called up Linda Thomas, the Eagles’ digital and social media director.

It turns out the Eagles’ social media department was just like most offices, with coworkers using Snapchat for important matters like sending each other funny faces.  Then somebody came up with the idea to add the app to the team’s portfolio of social media platforms.

“Our team thinks that social media is a great way to connect with our fans,” Thomas said.  “People can connect with us and have a conversation with us.”

Sure, but people use Snapchat to take selfies in the club.  Do fans enjoy getting snaps from the Eagles?

As a matter of fact, they do.

“We didn’t do a great big media blitz,” Thomas said of the Snapchat launch.  They just posted about it on the team’s other platforms like Facebook, Twitter and Google Plus.  The response was immediate.

About 1,000 fans signed up within five hours, and the number grew to 7,000 in the first week.  Fortunately for the Eagles, signing up is easy.  Just search “eagles” and add the team.

Thomas said the following obviously doesn’t compare to the team’s 2 million Facebook fans, but the numbers are still surging.  And she said she’s been struck by the “intensity” of the fans who have added the Eagles on Snapchat.  “What’s funny is when we’re not Snapchatting regularly, we hear about it.  ‘Where are the Snapchats?’”

This shouldn’t be a surprise, Thomas is used to catering to Philly fans.

“We find with our Philadelphia Eagles fans, they are particularly passionate,” Thomas said.  “When we’ve lost a game they’ll tell us what we did wrong.  When we win, they’re very supportive.  These are fans that don’t go away.  Other markets— the fans— if you’re losing, they go away.  Our fans stay with us.”

So Thomas’s department feels an obligation to experiment with whatever the hot new medium is.  “We want to meet them where they are,” she said.

The Eagles Snapchat account is different from the ones you might have used to send me pictures of your dog wearing a Happy New Year party hat.  It mostly utilizes the My Story function, which enables users to combine photos and videos for a longer message.

Another key difference is that Eagles have opted not to receive pictures from followers.

So if you’re lying in bed striking a sexy pose in your Eagles Santa hat, you’ll have to keep it to yourself or your significant other(s).  Your picture won’t be opened by Swoop or DeSean Jackson or an intern in the communications department.

The Eagles are an early adopter when it comes to pro teams using Snapchat, but they are hardly alone in thinking about it.  The New Orleans Saints, for one, started an account earlier in the season than the Eagles.

And teams in other leagues are intrigued by the possibility too.

My friend Whitney Holtzman is a social media producer for MLB.com, so she develops social media strategies for the league itself and all 30 teams.

She said she expects MLB teams to start using Snapchat within the next few months.

“You don’t want to get left behind,” Holtzman said.  “With any emerging technology, you can’t bury your head in the sand.  You have to embrace it.”

She said her coworkers saw some early Snapchats from the Saints and have already started thinking about ways MLB teams could use the app too.

Holtzman said one team in particular reached out to MLB about starting to use it, and that she expects Snapchat to be a topic of conversation at an upcoming meeting with representatives from every big league club.

The Eagles are now Snapchatting everything from a video of the players singing “What Does the Fox Say?” after practice, to photos of gear you can buy at the online store.

So get used to the newest toy at the Eagles’ social media team’s disposal.  The photos may disappear faster than Chip Kelly calls in a play, but the use of Snapchat looks like it may last a while.

Mitch Goldich is a freelance sports writer originally from Philadelphia.  Follow him on Twitter at @mitchgoldich, mostly for ramblings about Philadelphia sports.

Hurts so good: Phillies win third straight with a wacky walkoff

Hurts so good: Phillies win third straight with a wacky walkoff

BOX SCORE

Brock Stassi's toe hurt.
 
Maikel Franco's ribs and head hurt.
 
Pain never felt so good.
 
The Phillies pulled off their most dramatic win of the young season when they rallied for two runs in the bottom of the 10th inning to beat the Atlanta Braves, 4-3, at chilly Citizens Bank Park on Saturday night (see Instant Replay).
 
Franco completed a three-RBI night when he smacked a two-out, two-run, bases-loaded single to right to give the Phillies the walk-off win. It was the Phillies' third straight win and fifth in the last seven games as they improved to 8-9 with a chance to sweep a series and even their record at .500 on Sunday afternoon.
 
Franco will be in the lineup.
 
But he might need a couple of Advil to get going.
 
After his game-winning hit, Franco was hilariously chased into right field by his euphoric teammates. The Phillies third baseman absorbed a beat down with Andres Blanco delivering a blow to the top of Franco's head.
 
"You see that -- boom!" Blanco said in the happy clubhouse after that game.  
 
Franco did more than see it.

He felt it.
 
"Whitey got me," he said, laughing and pointing to his head and ribs. "My body is screaming right now."
 
Across the clubhouse, Stassi was feeling Franco's pain. His foot got stepped on during the happy scrum.
 
"My toe is killing me," he said with a laugh.
 
Stassi, too, might need an Advil before Sunday's game. He has a good chance to be in the lineup at first base because Tommy Joseph seems like a candidate for a day off after a tough night. Joseph made a costly throwing error in the top of the 10th inning that helped the Braves take a 3-2 lead.
 
Stassi helped rescue the Phillies from that deficit. His 10th inning single was the first of three one-out hits that the Phils collected against Braves' closer Jim Johnson. With the bases loaded, Johnson made Odubel Herrera look bad with a swinging strikeout for the second out. That brought up Franco. New hitting coach Matt Stairs is constantly encouraging Franco to use the whole field and that's just what the cleanup man did in lacing a liner to the warning track in right.

"To right field! How 'bout that," manager Pete Mackanin said.
 
It was Franco's second single of the night. He would have been awarded a game-winning double if he had reached second base. But, alas, he was chased into right field.
 
In the clubhouse after the game, Franco was told by a club official that he could have had a double had he touched second.
 
Franco's eyes widened in disbelief.
 
"Ah, Mikey!" he said, scolding himself.
 
Then he laughed.
 
Across the clubhouse, Joseph could laugh about the miscue that saw him throw to an empty third base after a sacrifice bunt in the 10th. With everything moving fast, he mistook shortstop Freddy Galvis for a baserunner as Galvis streaked to cover third.
 
Joseph's error put a man on third and the Braves scored the go-ahead run on an infield hit.
 
The ironic part about Joseph's error was the Phillies played excellent defense -- Herrera and Aaron Altherr made great catches in the outfield and Galvis was Galvis at short -- until the 10th.
 
They pitched well, too, from starter Jerad Eickhoff's five innings of one-run ball to the stingy relief work of Joely Rodriguez, Luis Garcia and Pat Neshek. They teamed on three shutout innings.
 
With his top late-game tandem of Joaquin Benoit and Hector Neris in need of a night off, Mackanin asked Edubray Ramos to close it out. Ramos struck out the first two batters in the ninth and was one out away from his first big-league save when Brandon Phillips unloaded on a hanging slider to tie the game at 2-2.
 
Ramos rebounded and got the final out of the inning. As he walked off the field, he covered his mouth with his glove and shouted. Best guess: He said a naughty word. But ultimately his teammates got him off the hook. Parts of it were pretty. Parts of it were ugly. But when the night was over, the Phillies had a win.
 
"It was really a wacky game," manager Pete Mackanin said. "We played well overall, then there was a flurry of activity at the end."
 
Mackanin reached for a bottle of water.
 
"I'm going to drink more of this Smart Water," he said. "It's a happy day."

Best of MLB: Gonzalez, Nationals beat Mets 3-1 for 6th straight win

Best of MLB: Gonzalez, Nationals beat Mets 3-1 for 6th straight win

NEW YORK -- Gio Gonzalez mentioned the tasty Latin food served in the visitors' clubhouse. And the airplanes that fly overhead. And the pretty features of the ballpark.

But if there's a real reason why the Washington lefty is so successful at Citi Field, he isn't saying.

"Any secrets?" he offered. "No."

Gonzalez pitched no-hit ball into the sixth inning to win again at the Mets' stadium, and the Nationals beat New York 3-1 on a drizzly Saturday for their sixth straight victory (see full recap).

Contreras' slam powers Arrieta, Cubs to 12-8 win over Reds
CINCINNATI -- After a sputtering start, the Cubs' offense is finally rolling. And it's no surprise that they're breaking out at Great American Ball Park, a place that's just their style.

Wilson Contreras hit his first career grand slam and Anthony Rizzo and Jason Heyward added three-run shots on Saturday, powering Chicago to a 12-8 victory over the Cincinnati Reds.

Jake Arrieta (3-0) returned to the mound where he threw his second career no-hitter last April 21 and struggled mightily at the outset, giving up two homers in the first inning. Chicago's offense pulled him through with another homer-filled game at Great American Ball Park. Arrieta helped with an RBI triple (see full recap).

Homers by Mancini, Schoop carry Orioles past Red Sox 4-2
BALTIMORE -- Just when it appeared Steven Wright had finally gained command of his fluttering knuckleball, the Baltimore Orioles found their groove.

The result: Another early exit for the 2016 All-Star in Boston's 4-2 loss Saturday night.

Trey Mancini and Jonathan Schoop homered in succession off Wright, Jayson Aquino won his first big league start and the Orioles used one big inning to secure their fourth straight victory (see full recap).

Simmons belts grand slam to lead Angels past Blue Jays 5-4
ANAHEIM, Calif. -- Andrelton Simmons hit a tiebreaking grand slam, Tyler Skaggs pitched into the eighth inning and the Los Angeles Angels held off the slumping Toronto Blue Jays 5-4 Saturday night.

Simmons cleared the bases in the third inning off Casey Lawrence (0-2) for his second career grand slam, helping the Angels snap a three-game losing streak and win for the second time in 11 games.

Skaggs (1-1) gave up a run in the first but settled down to hold the Blue Jays to five hits over the next six innings, getting the Blue Jays to hit into three double plays along the way. He was lifted after Ryan Goins doubled to lead off the eighth (see full recap).