Yes, the Eagles have a Snapchat account

Yes, the Eagles have a Snapchat account

In an overcrowded, constantly changing media landscape, Snapchat is here to stay.  Alright, I don’t really know that for sure.  But my friends and I like Snapchat.  So hopefully that counts for something.

If you don’t know about Snapchat, here are the basics: You can send pictures or short videos, and friends can see them on their phone for 10 seconds before they disappear forever.  You can also enhance photos with captions and colorful doodles.

If I haven’t convinced you it’s more fun than texting, consult Buzzfeed’s 35 Most Powerful Snapchats of 2013 [and then rejoin us for the conclusion of this story].

The best thing about Snapchat is that you can use it for anything— like sending pictures of burritos to your cousin every time you’re at Chipotle (maybe), or taking video of yourself singing in the car (only at red lights, Nana), or drawing inappropriate body parts on the skeleton in the doctor’s waiting room (uhhh… I think that was somebody else).

And Snapchat is gaining traction.  Did you know the Eagles have an official account?  I was floored the first company I had heard of using a corporate Snapchat account happened to be the NFL team in my own backyard.

— Philadelphia Eagles (@Eagles) December 24, 2013

I had to find out more, so I called up Linda Thomas, the Eagles’ digital and social media director.

It turns out the Eagles’ social media department was just like most offices, with coworkers using Snapchat for important matters like sending each other funny faces.  Then somebody came up with the idea to add the app to the team’s portfolio of social media platforms.

“Our team thinks that social media is a great way to connect with our fans,” Thomas said.  “People can connect with us and have a conversation with us.”

Sure, but people use Snapchat to take selfies in the club.  Do fans enjoy getting snaps from the Eagles?

As a matter of fact, they do.

“We didn’t do a great big media blitz,” Thomas said of the Snapchat launch.  They just posted about it on the team’s other platforms like Facebook, Twitter and Google Plus.  The response was immediate.

About 1,000 fans signed up within five hours, and the number grew to 7,000 in the first week.  Fortunately for the Eagles, signing up is easy.  Just search “eagles” and add the team.

Thomas said the following obviously doesn’t compare to the team’s 2 million Facebook fans, but the numbers are still surging.  And she said she’s been struck by the “intensity” of the fans who have added the Eagles on Snapchat.  “What’s funny is when we’re not Snapchatting regularly, we hear about it.  ‘Where are the Snapchats?’”

This shouldn’t be a surprise, Thomas is used to catering to Philly fans.

“We find with our Philadelphia Eagles fans, they are particularly passionate,” Thomas said.  “When we’ve lost a game they’ll tell us what we did wrong.  When we win, they’re very supportive.  These are fans that don’t go away.  Other markets— the fans— if you’re losing, they go away.  Our fans stay with us.”

So Thomas’s department feels an obligation to experiment with whatever the hot new medium is.  “We want to meet them where they are,” she said.

The Eagles Snapchat account is different from the ones you might have used to send me pictures of your dog wearing a Happy New Year party hat.  It mostly utilizes the My Story function, which enables users to combine photos and videos for a longer message.

Another key difference is that Eagles have opted not to receive pictures from followers.

So if you’re lying in bed striking a sexy pose in your Eagles Santa hat, you’ll have to keep it to yourself or your significant other(s).  Your picture won’t be opened by Swoop or DeSean Jackson or an intern in the communications department.

The Eagles are an early adopter when it comes to pro teams using Snapchat, but they are hardly alone in thinking about it.  The New Orleans Saints, for one, started an account earlier in the season than the Eagles.

And teams in other leagues are intrigued by the possibility too.

My friend Whitney Holtzman is a social media producer for MLB.com, so she develops social media strategies for the league itself and all 30 teams.

She said she expects MLB teams to start using Snapchat within the next few months.

“You don’t want to get left behind,” Holtzman said.  “With any emerging technology, you can’t bury your head in the sand.  You have to embrace it.”

She said her coworkers saw some early Snapchats from the Saints and have already started thinking about ways MLB teams could use the app too.

Holtzman said one team in particular reached out to MLB about starting to use it, and that she expects Snapchat to be a topic of conversation at an upcoming meeting with representatives from every big league club.

The Eagles are now Snapchatting everything from a video of the players singing “What Does the Fox Say?” after practice, to photos of gear you can buy at the online store.

So get used to the newest toy at the Eagles’ social media team’s disposal.  The photos may disappear faster than Chip Kelly calls in a play, but the use of Snapchat looks like it may last a while.

Mitch Goldich is a freelance sports writer originally from Philadelphia.  Follow him on Twitter at @mitchgoldich, mostly for ramblings about Philadelphia sports.

Best of MLB: Cardinals erupt for 9 runs during 8th inning of comeback

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USA Today Images

Best of MLB: Cardinals erupt for 9 runs during 8th inning of comeback

CHICAGO -- Paul DeJong hit a tiebreaking two-run double in St. Louis' nine-run eighth inning, and the Cardinals cooled off the Chicago Cubs with an 11-4 victory on Friday.

Chicago carried a 3-2 lead into the eighth, looking for its seventh consecutive win. But St. Louis sent 14 batters to the plate in its highest-scoring inning of the season, taking advantage of a combined six walks by three relievers while improving to 4-4 since the All-Star break.

Carl Edwards Jr. (3-2) was pulled after the first three batters reached. Hector Rondon then walked Jedd Gyorko, tying it at 3, and DeJong followed with a drive into the ivy in right-center for a ground-rule double. The Cardinals were off and running from there.

Matt Bowman (2-3) got the final out of the seventh for the win.

The Cubs played without third baseman Kris Bryant, who sprained his left little finger on a headfirst slide on Wednesday. X-rays were negative, but Bryant is experiencing soreness and there is some concern about gripping a bat (see full recap).

Andrus' hustle gives Rangers win in 10th inning
ST. PETERSBURG, Fla. -- Elvis Andrus homered early, and then snapped a 10th-inning tie with a two-out infield single that gave the struggling Texas Rangers a 4-3 victory over the Tampa Bay Rays on Friday night.

Andrus, who homered in the first inning, hit a sharp grounder off Brad Boxberger (2-1) that forced Evan Longoria to make a diving stop. Pinch runner Delino Shields scored when the third baseman to was unable to complete the throw to first base.

Alex Claudio (2-0) pitched two innings in relief of Yu Darvish to get the win. The left-hander gave up a leadoff single to Steven Souza Jr. in the 10th, but avoided further damage by getting Adeiny Hechavarria to bunt into a double play and Mallex Smith to fly out.

Texas ended a five-game losing streak.

Rays starter Alex Cobb took a three-hitter and a 3-1 lead into the ninth, but couldn't finish off the Rangers, who erased their deficit with Joey Gallo's double and Shin-Soo Choo's 14th homer within a three-pitch span (see full recap).

Encarnacion powers Indians past former team
CLEVELAND -- Edwin Encarnacion homered and drove in four runs against his former team, and the Cleveland Indians broke open a close game with an eight-run seventh inning to rout the Toronto Blue Jays 13-3 on Friday night.

Encarnacion, who played the last six seasons with Toronto before signing a three-year, $60 million contract with Cleveland in January, hit a leadoff home run in the second, broke a 3-all tie in the fifth with a two-run double and added an RBI single in the seventh.

Encarnacion was 3 for 4 with a walk and nearly added to his total later in the seventh, but center fielder Kevin Pillar tracked down his fly ball on the warning track with two runners on.

Abraham Almonte hit a three-run homer and rookie Bradley Zimmer added a two-run single in the seventh as the Indians won for just the second time in eight games (see full recap).

Union-Crew 5 things: Jim Curtin's depleted club begins crucial home-and-home series

Union-Crew 5 things: Jim Curtin's depleted club begins crucial home-and-home series

Union at Crew
7:30 p.m. on TCN

Looking to rebound from a disappointing road loss on Wednesday to the Montreal Impact, Fafa Picault and the Union (6-8-5) kick off a crucial Eastern Conference home-and-home series at MAPFRE Stadium on Saturday night against the Columbus Crew (9-10-1).

Here are five things to know:

1. Fighting a slump
All of the Union’s losses this season have come from a pair of lengthy losing streaks, one of four games and one of three. After dropping Wednesday’s match against the Impact, 2-1, the club hopes to avoid its third consecutive losing run in 2017.

“Consistency is what we’re striving for,” Union manager Jim Curtin said. “You see around the league all different kind of streaks, the highs and lows, and it’s something you definitely want to avoid. Consistency is what we’re working for, it was something we were pretty good at last year in terms of bouncing back and not being a team that loses two in a row.”

Despite that lack of consistency and streaky nature of his team, Curtin does see positives. He believes that when the Union do slip down the losing path, they never let the bottom completely fall out.

“We’ve been in every game if you look over the course of the season,” he said. “We’re in every game but it is clear we have to all be pretty darn good on the night for us to get a win.”

Avoiding another losing streak is crucial for the Union’s playoff hopes. Six points out of playoff position with 15 games remaining, the Union, who have an extremely tough stretch of matches to finish the year, can’t afford to drop games in bunches this late in their campaign.

“We can’t have long losing streaks,” Curtin said. “We’re at the stage in the year where if you go on a long losing streak, that could be the end of it. There’s still a lot of games to play and we have a good team, but the series here versus Columbus is one where we need to get results.”

2. Roster recovery
Between injuries and international call-ups, the Union enter Saturday’s match with a uniquely lean roster. 

“It’s a hard time for us in terms of personnel,” Curtin said. 

The club will be without Derrick Jones (concussion) and Fabian Herbers (sports hernia), but will also miss Andre Blake and Chris Pontius to Gold Cup duty.

“The good thing is you have guys getting called into the national team, which is a real positive,” Curtin said. “The international call-ups are one thing, the freak injuries, losing Herbers, losing Jones to the concussion, that can compound things and make it harder.”

What limits the Union even more is the suspension of Roland Alberg, who was dinged by MLS for a reckless tackle against the Impact. Losing Alberg means the Union are limited at both center attacking midfield and the right wing position. 

“The suspension to Roland makes it difficult, it makes your group thin,” Curtin said. “The one thing we do have is not a huge drop-off from our starters to our second-teamers, we do have that depth. But you do worry though that if you lose your top-end guys, it becomes challenging.” 

That means young talents like Marcus Epps and Adam Najem will see significant action.

“It’s a big opportunity for them,” Curtin said. “Two guys that have been very close to getting a starting nod regardless of injury or whatever it is.”

3. Potent Crew 
If the Union want to make the playoffs, they’ll have to get through the Crew. Gregg Berhalter’s club is currently outside looking into the postseason picture but sitting five points ahead of the Union, who have a game in hand but face the Crew in an upcoming home-and-home series. 

“We need to do it now with urgency and it has to start this weekend against Columbus,” Curtin said of his team playing with consistency. “This will be a big two-game stretch for us.”

But that’s easier said than done. Although Higuain is listed as out with a knee sprain, the Crew still possess a potent attack featuring Ola Kamara and Justin Meram. The club has tallied 30 goals in 20 games this season, good for fifth in the conference.

“They’re a team that really pass out of the back well, they’re one of the best passing teams,” Curtin said. “You have to disrupt that, you can’t let them walk the ball up the field because they are coached too well and they can pick you apart. We have to do a good job in terms of how we handle them in possession. They’ve conceded some goals but they’ve scored a lot of goals, too — they can really attack.” 

4. Keep an eye on ...
Union: Alejandro Bedoya is back from Gold Cup duty with the U.S. men’s national team and is expected to help his club on Saturday in Columbus. The Union captain will be a welcome sight for Curtin. “Getting Alejandro back in our group is very important,” Curtin said. “We have a group that will go on the field able to get a result against Columbus.”

Crew: Ranking sixth in MLS in saves, Zack Steffan, who was born in Coatesville and grew up in Downingtown, was on the Union’s Homegrown Player radar before he left the country for Germany’s SC Freiburg. The goalkeeper has since returned and is motivated to impress in front of his hometown club.

5. This and that
• Union speedster Picault tweaked his hamstring on Wednesday and was pulled from the game as a result. Although the club is tentative about the injury, Curtin expects Picault to play on Saturday. “There is an injury there but we’re confident it’s one he can play with,” the coach said. “That would be another difficult one to lose at this time.”

• The Union are 7-10-1 against the Crew all-time and 2-6-1 on the road in the series.

• Road struggles continued for the Union on Wednesday, as their record away from Talen Energy Stadium moved to 1-5-3 on the season. The Crew are 6-3-1 at home in 2017.